Home and Garden Products B2C E-Commerce Market to Grow by USD 44.99 Billion from 2024-2028, Driven by Online Spending and Smartphone Adoption, with AI Impacting Market Trends - Technavio

NEW YORK, Oct. 17, 2024 /PRNewswire/ -- Report on how AI is redefining market landscape - The Global Home and Garden Products B2C E-commerce Market size is estimated to grow by USD 44.99 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.5%  during the forecast period. Rise in online spending and smartphone penetration is driving market growth, with a trend towards emergence of omnichannel retailing. However, criticality of logistics management leading to high overhead cost  poses a challenge - Key market players include Amazon.com Inc., BAUHAUS E Business Gesellschaft fur Bau und Hausbedarf mbH and Co, Bed Bath and Beyond Inc., Costco Wholesale Corp., Godrej and Boyce Manufacturing Co. Ltd., Golden Acre Garden Sentre, Hennes and Mauritz AB, Home Depot Inc., Inter IKEA Holding B.V., Lowes Co. Inc., Lulu and Georgia Inc., Penney OpCo LLC, Reliance Industries Ltd., Target Corp., Tesco Plc, Ugaoo Agritech Pvt. Ltd., Walmart Inc., Wayfair Inc., and Williams Sonoma Inc..

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Omnichannel retailing is a modern business strategy that enables manufacturers to sell their home and garden products through both physical stores and online platforms. The online channel includes company websites and popular e-commerce sites. Consumers seek product information and new releases online, making it essential for companies to maintain a strong online presence. While physical stores remain important, online sales channels broaden market reach and brand awareness. This strategy allows vendors to sell to a larger customer base beyond geographical limitations. Factors such as evolving shopping habits, changing online purchasing behavior, and the increasing number of digital customers, particularly millennials, fuel the adoption of online retailing. Retailers like Lowes and Bed Bath and Beyond have embraced this trend, leading to a substantial increase in online sales for home and garden products. This shift to omnichannel retailing is expected to significantly boost the growth of the home and garden products B2C e-commerce market during the forecast period. 

The Home and Garden Products B2C E-Commerce market is thriving with trends like Smart Home and Smart Wearables leading the way. E-commerce expansion continues as more consumers prefer Online Shopping. E-commerce platforms are expanding their offerings with Online Sales in Niche Markets. Social media marketing is key for reaching customers, and Subscription Services are popular for Beauty, Fashion, Food, and more. Direct-to-Consumer Brands are growing, offering Return Policies for customer satisfaction. Home Decor, Home Improvement Products, and Garden Products are in demand, with Plant-based Products, Gluten-free Foods, Organic Cosmetics, and Household Essentials also popular. 5G technology enhances the shopping experience, and Easy Payment Options and Cash on Delivery cater to various customer preferences. Overall, Ecommerce is a significant part of Online Spending, driven by Smartphone Penetration. 

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•         Inefficiencies in logistics management, including inadequate postal addresses and complex delivery issues, pose significant challenges for the Home and Garden Products B2C E-Commerce Market. These complications increase overhead costs and erode profit margins. The absence of standardized delivery services can also harm a company's brand image, leading to a shrinking customer base. International retailers from the US and Western European countries experience substantial losses due to these problems. To mitigate these issues, e-retailers can collaborate with reputable third-party logistics providers. This partnership streamlines product distribution, reducing labor costs and preserving profit margins. In the event of complications, the logistics providers assume responsibility for resolution. These factors may hinder the market's growth during the forecast period.

•         In the Home and Garden Products B2C e-commerce market, smart home and wearables are growing trends. E-commerce expansion continues, with more people shopping online. E-commerce platforms offer various sales methods, including online and subscription services. Beauty, fashion, food, and household essentials dominate the market. Customer experience is key, with niche markets catering to specific needs. Social media marketing drives sales, while return policies ensure customer loyalty. Direct-to-Consumer brands thrive, offering unique products and easy payment options. Home decor, improvement products, and garden products are popular categories. Plant-based products, gluten-free foods, and organic cosmetics are on the rise. With 5G technology, online spending is expected to increase. Cash on delivery and easy payment options cater to diverse customer preferences. Smartphone penetration fuels e-commerce growth.

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This home and garden products b2c e-commerce market report extensively covers market segmentation by  

1. Product 
• 1.1 Home decor
• 1.2 Home improvement products
• 1.3 Others
2. End-user 
• 2.1 Commercial
• 2.2 Household
3. Geography 
• 3.1 APAC
• 3.2 North America
• 3.3 Europe
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Home decor-  The Home and Garden Products B2C e-commerce market is thriving, with consumers increasingly preferring the convenience of shopping online for their home improvement needs. This market segment experiences consistent growth due to the wide range of offerings, competitive pricing, and ease of access. Retailers focus on providing excellent customer service and user-friendly websites to attract and retain customers. Homeowners and renters alike turn to e-commerce platforms for their furniture, appliances, and decor purchases, making this a lucrative business opportunity.

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The Home and Garden Products B2C E-Commerce market is experiencing significant growth due to the increasing trend of online spending and high smartphone penetration. Consumers now prefer the convenience of shopping for home decor, home improvement products, household essentials, and garden products online. E-commerce expansion has led to easy payment options, return policies, and cash on delivery, making online shopping more accessible. The consumer goods industry is witnessing a shift towards plant-based products, gluten-free foods, and organic cosmetics. Technology is also playing a crucial role with the integration of 5G technology, smart home devices, and smart wearables. Niche markets are being catered to through direct-to-consumer brands, subscription services, and social media marketing. The focus is on enhancing the customer experience, making online sales a preferred choice for home and garden products.

The Home and Garden Products B2C E-Commerce market is experiencing rapid growth due to the increasing trend of online spending and the high smartphone penetration rate. Consumers now prefer the convenience of shopping for home decor, home improvement products, and garden supplies online. Cash on delivery and easy payment options cater to the diverse needs of both commercial and household customers. The market encompasses a wide range of products, from home décor and household essentials to garden products, plant-based goods, gluten-free foods, and organic cosmetics. The integration of 5G technology and the rise of smart home and wearable devices are expected to revolutionize the shopping experience. E-commerce expansion continues to drive sales, with e-commerce platforms offering a seamless online shopping experience, customer-centric policies, and niche market targeting. Social media marketing and subscription services are also key strategies for reaching and retaining customers. Beauty, fashion, food, and direct-to-consumer brands are popular categories in the home and garden products market. A strong return policy and excellent customer service are essential for building customer loyalty. Overall, the market is poised for continued growth and innovation.

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Home Decor
• Home Improvement Products
• Others
• End-user
• Commercial
• Household
• Geography
• APAC
• North America
• Europe
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio