Honda Division Breaks Annual Auto Sales Record as Honda and Acura Brands Set Numerous New Sales Marks

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- Honda Division sets new annual record with total sales of 1,373,029 vehicles

- American Honda sets new light truck sales mark for calendar year and December

- Acura Division has best annual sales since 2007, with best-ever month & year for trucks

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Jan 05, 2015, 07:00 ET

TORRANCE, Calif., Jan. 5, 2015 /PRNewswire/ -- American Honda Motor Co., Inc. today reported record Honda Division sales of 1,373,029 vehicles for 2014 as overall vehicle sales reached 1,540,872 units, the second-best result in company history and an increase of 1.0 percent for the year. AHM light truck sales reached new monthly and annual records with December sales of 67,479 units, an increase of 6.2 percent, and total 2014 sales of 702,351 vehicles, up 1.5 percent. Acura Division sales also gained strongly in December, posting a 13.1 percent gain on sales of 17,809 vehicles, helping push the division to its third best year since 2007.

Honda

The record Honda Division sales of 1,373,029 vehicles in 2014 was an increase of 1.0 percent versus 2013, led by a 2.0 percent increase in total car sales of 781,224 units. The Honda Division once again displayed considerable sales strength across both car and truck categories in 2014.

The award-winning Accord and the all-new Fit led the brand on the car side, while the new Honda CR-V re-asserted its leadership in the hottest segment in the industry, compact SUVs. Accord alone accounted for 388,374 sales in 2014, while CR-V captured 335,019 for the year, a new all-time annual record, and Civic again surpassed the 300,000-unit mark. The sub-compact Fit enjoyed its best December ever.

CR-V shattered its previous December and annual milestones, rising 12.6 percent in December on sales of 32,369 units, and 10.2 percent YTD on sales of 335,019.
The new Fit continued its hot streak, with 6,450 vehicles sold in December for an increase of 39.7 percent as total Fit sales reached 59,340 units in 2014, an increase of 10.9 percent.
Accord posted an annual increase of 5.9 percent on sales of 388,374 vehicles in 2014 while over 325,000 Civics were sold in 2014. Adding CR-V's record haul of 335,019 vehicles pushed the total for these three vehicles comfortably over 1 million units.
The Honda Pilot surged 28.0 percent in December on sales of 11,479 units in a fast-paced truck market.

"Despite the price of gasoline dropping well below $3 a gallon in many markets, Honda's strong, balanced lineup of cars and trucks helped us achieve record sales in 2014," said Jeff Conrad, Honda division senior vice president and general manager. "The great news is that we will build on this momentum with some great new products coming in 2015."

Acura

The Acura Division reported total vehicle sales of 167,843 units in 2014, up 1.5 percent — the brand's best year since 2007 – and third consecutive year of increased sales. Acura finished the year strongly with 17,809 new cars and truck sold in December for a total gain of 13.1 percent month-over-month.

The Acura MDX and RDX combined for new all-time annual and all-time monthly sales records on combined year-to-date sales of 110,546 units, up 12.6 percent, and December sales of 11,919, up 10.7 percent.

MDX rode a wave of popularity en route to best-ever sales of 65,603 units for 2014, up 23.7 percent versus 2013. December sales were up 3.4 percent on sales of 6,761 vehicles for a new all-time sales record for any month.
RDX also set annual and monthly records, with total 2014 sales of 44,865, up 0.3 percent, and December sales of 5,156, up 22.3 percent for the month.
Total 2014 TLX sales reached 19,127 since its mid-August market debut, with December sales limited only by tight supplies of key models.
ILX posted a strong December, with sales rising 10 percent on delivery of 1,730 units.

"The Acura MDX and RDX declared loud and clear why we call them the best 1-2 punch in the luxury SUV game, with record sales in the history of the Acura brand," said Mike Accavitti, Acura division senior vice president and general manager. "With our passenger car lineup now strengthened by the successful launch of the all-new TLX, the upcoming introduction of the redesigned ILX, and the highly anticipated NSX supercar set for its global debut in Detroit, the Acura brand is poised for great things in 2015."

	American Honda Vehicle Sales for December 2014
		Month-to-Date				Year-to-Date
		December 2014	December 2013	DSR % Change**	MoM % Change	December 2014	December 2013	DSR % Change**	YoY % Change
	American Honda Total	137,281	135,255	-2.4%	1.5%	1,540,872	1,525,312	1.0%	1.0%
	Total Car Sales	69,802	71,728	-6.4%	-2.7%	838,521	833,020	0.7%	0.7%
	Total Truck Sales	67,479	63,527	2.1%	6.2%	702,351	692,292	1.5%	1.5%
	Honda Total Car Sales	63,912	66,744	-7.9%	-4.2%	781,224	765,735	2.0%	2.0%
	Honda Total Truck Sales	55,560	52,760	1.3%	5.3%	591,805	594,141	-0.4%	-0.4%
	Acura Total Car Sales	5,890	4,984	13.6%	18.2%	57,297	67,285	-14.8%	-14.8%
	Acura Total Truck Sales	11,919	10,767	6.4%	10.7%	110,546	98,151	12.6%	12.6%
	Total Domestic Car Sales	68,911	64,638	2.5%	6.6%	800,744	745,539	7.4%	7.4%
	Honda Division	63,271	61,270	-0.7%	3.3%	753,147	700,791	7.5%	7.5%
	Acura Division	5,640	3,368	61.0%	67.5%	47,597	44,748	6.4%	6.4%
	Total Domestic Truck Sales	67,479	63,527	2.1%	6.2%	702,351	692,215	1.5%	1.5%
	Honda Division	55,560	52,760	1.3%	5.3%	591,805	594,064	-0.4%	-0.4%
	Acura Division	11,919	10,767	6.4%	10.7%	110,546	98,151	12.6%	12.6%
	Total Import Car Sales	891	7,090	-87.9%	-87.4%	37,777	87,481	-56.8%	-56.8%
	Honda Division	641	5,474	-88.7%	-88.3%	28,077	64,944	-56.8%	-56.8%
	Acura Division	250	1,616	-85.1%	-84.5%	9,700	22,537	-57.0%	-57.0%
	Total Import Truck Sales	0	0	0.0%	0.0%	0	77	-100.0%	-100.0%
	Honda Division	0	0	0.0%	0.0%	0	77	-100.0%	-100.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total	119,472	119,504	-3.9%	-0.0%	1,373,029	1,359,876	1.0%	1.0%
	* ACCORD	31,589	32,321	-6.0%	-2.3%	388,374	366,678	5.9%	5.9%
	* CIVIC	25,337	29,000	-16.0%	-12.6%	325,981	336,180	-3.0%	-3.0%
	CR-Z	224	384	-43.9%	-41.7%	3,562	4,550	-21.7%	-21.7%
	FCX CLARITY	1	4	-76.0%	-75.0%	2	10	-80.0%	-80.0%
	* FIT	6,450	4,617	34.3%	39.7%	59,340	53,513	10.9%	10.9%
	INSIGHT	311	418	-28.5%	-25.6%	3,965	4,802	-17.4%	-17.4%
	S2000	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%
	CROSSTOUR	863	1,360	-39.0%	-36.5%	11,802	16,847	-29.9%	-29.9%
	* CR-V	32,369	28,759	8.2%	12.6%	335,019	303,904	10.2%	10.2%
	ELEMENT	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%
	HR-V	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	ODYSSEY	10,368	12,107	-17.7%	-14.4%	122,738	128,987	-4.8%	-4.8%
	PILOT	11,479	8,971	23.0%	28.0%	108,857	126,678	-14.1%	-14.1%
	RIDGELINE	481	1,563	-70.4%	-69.2%	13,389	17,723	-24.5%	-24.5%
	*** Memo: Accord FHEV	1,233	426	178.3%	189.4%	13,977	979	1,327.7%	1,327.7%
	Memo: Accord PHEV	63	38	59.4%	65.8%	449	526	-14.6%	-14.6%
	Memo: Civic Hybrid	476	712	-35.7%	-33.1%	5,070	7,719	-34.3%	-34.3%
	Memo: Fit EV	32	51	-39.7%	-37.3%	407	569	-28.5%	-28.5%
	Acura Division Total	17,809	15,751	8.7%	13.1%	167,843	165,436	1.5%	1.5%
	ILX	1,730	1,573	5.8%	10.0%	17,854	20,430	-12.6%	-12.6%
	RLX / RL	233	597	-62.5%	-61.0%	3,413	5,053	-32.5%	-32.5%
	TL	76	1,795	-95.9%	-95.8%	10,616	24,318	-56.3%	-56.3%
	TLX	3,834	0	0.0%	0.0%	19,127	0	0.0%	0.0%
	TSX	17	1,019	-98.4%	-98.3%	6,287	17,484	-64.0%	-64.0%
	MDX	6,761	6,538	-0.6%	3.4%	65,603	53,040	23.7%	23.7%
	RDX	5,156	4,215	17.6%	22.3%	44,865	44,750	0.3%	0.3%
	ZDX	2	14	-86.3%	-85.7%	78	361	-78.4%	-78.4%
	*** Memo: ILX Hybrid	9	44	-80.3%	-79.5%	379	1,461	-74.1%	-74.1%
	Memo: RLX Hybrid	29	0	0.0%	0.0%	133	0	0.0%	0.0%
	Memo: TSX Wagon	3	108	-97.3%	-97.2%	640	1,976	-67.6%	-67.6%
	Selling Days	26	25			307	307
	**** Hybrid	2,345	2,022	11.5%	16.0%	27,535	20,037	37.4%	37.4%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid