Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX

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- Honda Division has its best-ever October sales--up 5.5 percent on delivery of 105,745 new cars and trucks

- All-new Acura TLX sales reach nearly 5,000 units in October, driving an overall 7.9 percent increase for the brand

- Honda CR-V smashes previous October record with 29,257 sales, an increase of 29.7 percent over the same period in 2013; New Fit also sets new October sales mark

News provided by

American Honda Motor Co., Inc.

Nov 03, 2014, 07:00 ET

TORRANCE, Calif., Nov. 3, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total October 2014 Honda and Acura vehicle sales of 121,172 units, an increase of 5.8 percent versus October of last year. The Honda division set a new October record on sales of 105,745 vehicles, an increase of 5.5 percent for the month. The Acura division posted sales of 15,427 units to rise 7.9 percent in the same period.

Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX

Honda
The new October sales record for the Honda brand was driven by the success of core models leading to an overall 5.5 percent gain versus October 2013. The new 2015 CR-V, crowned Motor Trend's 2015 SUV of the Year, helped the model post its best October on record. The new Honda Fit also set a new October milestone and Accord sales rose for the 10^th straight month—all helping to push the Honda brand to a new October pinnacle.

The redesigned 2015 Honda CR-V, which went on sale October 1, helped smash the previous October record, and was up 29.7 percent over 2013 on sales of 29,257 units.
The new Honda Fit nearly doubled its sales last month, setting an all-time October record with sales of 6,851 units, an increase of 83.4 percent for the month.
Honda's stalwart Accord posted a strong month, rising 7.8 percent in October with sales of 27,128 units to give the model its 10^th straight monthly increase.

"The new 2015 CR-V is giving renewed momentum to what has already been an incredible year," said Jeff Conrad, Honda division senior vice president and general manager. "The success of the new Fit is an important step in re-establishing small cars as a pillar in the Honda lineup."

Acura
With the 3.5L SH-AWD model enjoying its first full month on the market, the new Acura TLX gained more than 25 percent versus last month's strong performance, reaching sales of nearly 5,000 units in October after less than three months on the market. TLX helped push Acura brand sales up 7.9 percent for the month.

TLX sales reached 4,890 units in October, jumping 25.9 percent over last month for its best month since joining the Acura lineup, and came within just a few hundred units of ranking as Acura's best-selling model.
With 5,324 units sold in October, Acura's current best seller—MDX—jumped 9.5 percent month-over-month despite being limited by tight supplies.

"With TLX sales nearly topping 5,000 units in a segment full of notoriously tough competitors, the new TLX is quickly establishing itself as a top player in the mid-size luxury sedan game," said Mike Accavitti, Acura division senior vice president and general manager. "This early success of TLX also demonstrates the strong potential of the performance direction for the Acura product lineup."

American Honda Vehicle Sales for October 2014
				Month-to-Date				Year-to-Date
				October 2014	October 2013	DSR % Change**	MoM % Change	October 2014	October 2013	DSR % Change**	YoY % Change
American Honda Total				121,172	114,538	5.8%	5.8%	1,281,777	1,273,550	0.6%	0.6%
Total Car Sales				65,481	62,354	5.0%	5.0%	707,289	698,276	1.3%	1.3%
Total Truck Sales				55,691	52,184	6.7%	6.7%	574,488	575,274	-0.1%	-0.1%
Honda			Total Car Sales	58,560	57,013	2.7%	2.7%	662,090	640,770	3.3%	3.3%
Honda			Total Truck Sales	47,185	43,229	9.2%	9.2%	484,510	497,654	-2.6%	-2.6%
Acura			Total Car Sales	6,921	5,341	29.6%	29.6%	45,199	57,506	-21.4%	-21.4%
Acura			Total Truck Sales	8,506	8,955	-5.0%	-5.0%	89,978	77,620	15.9%	15.9%
Total Domestic Car Sales				64,648	55,688	16.1%	16.1%	671,182	624,586	7.5%	7.5%
	Honda Division			58,035	52,388	10.8%	10.8%	635,188	586,254	8.3%	8.3%
	Acura Division			6,613	3,300	100.4%	100.4%	35,994	38,332	-6.1%	-6.1%
Total Domestic Truck Sales				55,691	52,184	6.7%	6.7%	574,488	575,197	-0.1%	-0.1%
	Honda Division			47,185	43,229	9.2%	9.2%	484,510	497,577	-2.6%	-2.6%
	Acura Division			8,506	8,955	-5.0%	-5.0%	89,978	77,620	15.9%	15.9%
Total Import Car Sales				833	6,666	-87.5%	-87.5%	36,107	73,690	-51.0%	-51.0%
	Honda Division			525	4,625	-88.6%	-88.6%	26,902	54,516	-50.7%	-50.7%
	Acura Division			308	2,041	-84.9%	-84.9%	9,205	19,174	-52.0%	-52.0%
Total Import Truck Sales				0	0	0.0%	0.0%	0	77	-100.0%	-100.0%
	Honda Division			0	0	0.0%	0.0%	0	77	-100.0%	-100.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total				105,745	100,242	5.5%	5.5%	1,146,600	1,138,424	0.7%	0.7%
	* ACCORD			27,128	25,162	7.8%	7.8%	331,510	307,264	7.9%	7.9%
	* CIVIC			24,154	27,328	-11.6%	-11.6%	277,584	280,889	-1.2%	-1.2%
	CR-Z			205	325	-36.9%	-36.9%	3,150	3,871	-18.6%	-18.6%
	FCX CLARITY			0	0	0.0%	0.0%	1	6	-83.3%	-83.3%
	* FIT			6,851	3,735	83.4%	83.4%	46,469	44,756	3.8%	3.8%
	INSIGHT			222	463	-52.1%	-52.1%	3,376	3,982	-15.2%	-15.2%
	S2000			0	0	0.0%	0.0%	0	2	-100.0%	-100.0%

	CROSSTOUR			952	1,266	-24.8%	-24.8%	9,984	14,173	-29.6%	-29.6%
	* CR-V			29,257	22,554	29.7%	29.7%	270,272	251,636	7.4%	7.4%
	ELEMENT			0	0	0.0%	0.0%	0	2	-100.0%	-100.0%
	ODYSSEY			8,271	8,968	-7.8%	-7.8%	103,731	107,479	-3.5%	-3.5%
	PILOT			7,903	9,202	-14.1%	-14.1%	88,150	109,557	-19.5%	-19.5%
	RIDGELINE			802	1,239	-35.3%	-35.3%	12,373	14,807	-16.4%	-16.4%

	***	Memo: Accord FHEV		1,130	23	4,813.0%	4,813.0%	11,650	23	50,552.2%	50,552.2%
		Memo: Accord PHEV		34	71	-52.1%	-52.1%	343	420	-18.3%	-18.3%
		Memo: Civic Hybrid		395	1,158	-65.9%	-65.9%	4,162	5,976	-30.4%	-30.4%
		Memo: Fit EV		23	40	-42.5%	-42.5%	370	495	-25.3%	-25.3%
Acura Division Total				15,427	14,296	7.9%	7.9%	135,177	135,126	0.0%	0.0%
	ILX			1,618	2,005	-19.3%	-19.3%	14,472	17,275	-16.2%	-16.2%
	RLX			260	830	-68.7%	-68.7%	2,955	3,780	-21.8%	-21.8%
	TL			105	1,295	-91.9%	-91.9%	10,462	21,057	-50.3%	-50.3%
	TLX			4,890	0	0.0%	0.0%	11,060	0	0.0%	0.0%
	TSX			48	1,211	-96.0%	-96.0%	6,250	15,394	-59.4%	-59.4%

	MDX			5,324	5,608	-5.1%	-5.1%	53,632	40,411	32.7%	32.7%
	RDX			3,178	3,333	-4.7%	-4.7%	36,273	36,872	-1.6%	-1.6%
	ZDX			4	14	-71.4%	-71.4%	73	337	-78.3%	-78.3%

	***	Memo: ILX Hybrid		15	137	-89.1%	-89.1%	360	1,373	-73.8%	-73.8%
		Memo: RLX Hybrid		36	0	0.0%	0.0%	67	0	0.0%	0.0%
		Memo: TSX Wagon		5	132	-96.2%	-96.2%	635	1,764	-64.0%	-64.0%
Selling Days				27	27			256	256
**** Hybrid				2,037	2,177	-6.4%	-6.4%	23,108	15,645	47.7%	47.7%
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total
**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid