Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

How to Save Gas with Start/Stop Technology

—DENSO Helping to Bring Start/Stop Technology to North America—


News provided by

DENSO International America, Inc.

Jan 11, 2011, 03:00 ET

Share this article

Share toX

Share this article

Share toX

DETROIT, Jan. 11, 2011 /PRNewswire/ -- How much fuel is wasted at red lights? Or while you're trapped in gridlock during your daily commute? The National Highway Traffic Safety Administration (NHTSA) estimates Americans waste about 3 billion gallons of fuel each year stuck in traffic, which amounts to billions upon billions of consumer dollars. How can we stop wasting gas and start saving money? We'll tell you how start/stop technology is one way to do just that.

As automakers race to meet increased fuel economy requirements, many are looking at start/stop systems to meet their needs. Right now, the technology can help improve fuel efficiency by approximately 3 to 5 percent. And, DENSO has future start/stop system technology that will bump that up to over 7 percent. When it comes to saving fuel, every percent counts.

How Start/Stop Systems Work

Start/stop systems stop the engine when the vehicle is idling at a stop light or in other traffic situations. This helps reduce fuel consumption and CO2 emissions. In North America, these systems are expected to proliferate the market as fuel economy regulations become more stringent. You'll see these vehicles on U.S. roads in the 2012-2013 timeframe. And you'll know it when you drive one or even when you pull up next to one at a stop.

Systems Implication

When you cut the engine in different traffic situations, imagine the implications to the engine, the starter and other under-the-hood components. Will the driver be able to quickly restart and accelerate the vehicle? Oh – and how do the air-conditioning (A/C) or heater continue to run? If the engine isn't powering these components, what is? How does it all work?

Seamless Integration

DENSO's been developing start/stop components since the 1980s. This experience, paired with the company's in-depth knowledge of powertrain and thermal management systems gives it a unique advantage to provide automakers with an overall systems approach. Meaning, DENSO understands how to seamlessly integrate start/stop components into the vehicle and can offer superior technical support that comes from decades of integration experience. Also, DENSO can offer automakers different technology solutions depending upon their specific needs and requirements.

DENSO's Start/Stop Technology Approach

DENSO has a three-level system approach to start/stop technology:

Level 1: Basic Start/Stop Technology: The Engine Stops After the Vehicle Stops

In this level, which we have already implemented in Europe, the focus is the starter technology. The Advanced Engagement (AE) Starter helps automakers achieve approximately 3 -5 percent in fuel savings. Also, it uses existing, proven technology and also allows for easy packaging for the customer.

Level 2: The Engine Stops Before the Vehicle Stops

When the engine is cut prior to the vehicle fully stopping, this "coasting time without fuel usage" bumps the overall fuel-savings potential to over 4 percent, but it requires a unique starting system that is able to restart the engine before it reaches zero rpm. That means it doesn't need to wait for the engine to completely drop from idle speed to zero rpm, like the AE starter. With a traditional starter or even longer life starter like AE, the engine rpm must be at zero in order for the starter motor to engage to restart the engine. If not, the starter and ring gear could be damaged if the engagement took place while the engine was moving.

Why is it important to have a starter that can restart the engine before reaching zero rpm? Well, most engines shut off in about a half second. But if a light changes green fast or another situation demands the immediate ability to move and accelerate the car, then waiting a half second could be a consumer annoyance.

DENSO has developed two different starters that have the capability of restarting before zero rpm. Our Tandem Solenoid Starter (TS) and Permanently Engaged Starter (PE) provide customers with two unique solutions for this problem. The starters represent two different packaging options for automakers, as well. The PE starter has been in production since 2008, and the TS starter is scheduled to go into production later this year.

Level 3: Premium System: Electrical Regeneration

Above and beyond DENSO's Level 2 system, additional gains need to come from changing the electrical system to one that is more tailored to the repeated on/off cycling of a start/stop system. To have a more efficient system a more efficient power source is needed. By supplementing the standard lead-acid battery and switching to a more efficient power source to handle the lead-acid battery's inefficient modes, we estimate this start/stop system to achieve an additional 3 percent in fuel savings, with a total potential of over 7 percent.

DENSO is now offering this system to customers as a way to effectively double the fuel savings of the basic start/stop system.

DENSO Systems Approach

An integrated start/stop system approach is more than just starter technology. There are many other products and components that can be added at any level to improve comfort and convenience (air conditioning) and powertrain performance. Many of these products better manage energy in a vehicle, which translates into fuel efficiency. Some of these products include:

Cold storage - What happens to the A/C when the car is stopped? DENSO's cold storage system will help maintain a vehicle's temperature when a vehicle with start/stop is at a stop and the air conditioning system no longer operates. The system stores a cooled substance and uses it while the engine is stopped to ensure the A/C is maintained.  

Electric Water Pump – DENSO's brushless electric water pump will help maintain a vehicle's temperature when a vehicle with start/stop is at a stop and the heater is on.

Consumer Acceptance

So is this something the U.S. driver is going to embrace or accept? Technology and execution is critical and that's where DENSO's products and experience can help make start/stop a success in the North American market.

Note: This executive perspective release was contributed by Doug Patton, Senior Vice President of Engineering at DENSO International America, Inc. Located at DENSO's North American headquarters in Southfield, Mich., Patton is responsible for overseeing operation of development facilities, testing and technical services, engineering administration and the company's product engineering.  

Executive Perspective

Doug Patton

Senior Vice President, Engineering

DENSO International America, Inc.

North American International Auto Show Detroit 2011

SOURCE DENSO International America, Inc.

21%

more press release views with 
Request a Demo

Modal title

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.