Huge Demand for Women's Razor Globally. Annual Sales to Reach $5 Billion by 2028. Gillette, BIC, Edgewell and Harry's Well Positioned to Capitalize a Billion Dollar Opportunity - Arizton

CHICAGO, Dec. 1, 2022 /PRNewswire/ -- Arizton's latest research report states that the women's razor market will grow at a CAGR of 4.85% from 2023-2028. The latest trends in the global women's razor market are the increasing product innovations, the growing development of facial razors, and the impact of the genderless movement. Market players are launching eco-friendly facial razors for women as customers increasingly prefer sustainable products. They also manufacture multi-purpose products that can be used as facial and eyebrow razors. Companies in the market are investing significantly in the R&D of new ladies' facial hair trimmers and razors. Manufacturers are expanding their online distribution channels as customers shift from brick stores to e-commerce websites for buying facial hair razors. With online channels, vendors could expand their presence in regions with low product availability due to the limited presence of companies and physical stores.

The concept of genderless products is becoming mainstream and creating enormous opportunities for market vendors. From unisex skincare to cosmetics and razors, vendors are increasingly marketing products with a simplistic, bold, or minimal design that functions as it is supposed to, irrespective of gender. Gender-neutral packaging is also becoming a reality, and players like Basik are hinged on the idea that it can encourage gender equality and make the world more sustainable. Moreover, Bic recently introduced a brand of gender-neutral razors called Made for You, which has a refillable razor system constituting a metal handle, a lubrication strip, five flexible blades, and an edging blade. It underlines the idea: "to shave everybody and everybody, no matter who you are or what you shave." The handle is available in teal, nickel, white, and navy colors. With still a way to go, the ideological change has been set in motion and is expected to make the space much more inclusive.

Women's Razor Market Report Scope

To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments. Request for free sample report

New Product Launches in the Market

• In 2021, DORCO, a South Korean shaving care company, launched its first-ever women's 3D motion razor. It features a broad tip and a micro-patterned surface, taking the design to a higher level. Moreover, the 3D motion-rounded head in metallic color visualizes how DORCO EVE 5 Motion glides effortlessly along body contours.
• On May 18, 2021, P&G launched New Venus in the women's razor market for pubic hair razors.
• BIC is a key player in the women's razor market; in October 2021, it announced that it had designed a sustainable Soleil Click 5 handle. And July 2021, the company launched Click 3 Soleil, its hybrid razor in the European market for women.

What Strategies are Vendors Using to Continue their Presence in the Market?

Procter & Gamble Company owns the Gillette brand and is the leading global women's razor market vendor. Also, Edgewell, with a diversified portfolio of over 25 established brand names, BIC Group is expanding beyond its historical strength in the disposable segment, and DORCO is competing primarily in the private label segment. However, the competition is with the new entrants to the women's razor market for both direct-to-consumer online and traditional retail shelf space, including Unilever (Dollar Shave Club brand), Perio (Barbasol and PureSilk brands), Beiersdorf (Nivea branded women's wet shave product in Germany) and numerous other online start-ups.

The market is also highly affected by the presence of other prominent vendors such as Sirona Hygiene Private Limited, DORCO, EDWIN JAGGER, PARKER SAFETY RAZOR, PURE SILK, SUPER-MAX, and FEATHER. These vendors have shown tremendous growth in the regional market and have a strong network with the consumer. They are offering an innovative product with the D2C model. In addition, several vendors have developed innovative ideas that include a highly flexible head with an ergonomic handle to easily glide upon the curvy body parts to prevent the cuts and nicks that were mainly observed with the traditional razors.

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Key Leading Vendors

• P&G
• Edgewell
• BIC
• Harry's
• Kai
• Alleyoop
• All Girls Shave Club
• BeBodywise
• Carmesi
• Dorco
• Edwin Jagger
• Estrid
• Feather
• FFS Beauty
• Grüum
• Hanni
• HAPPY LEGS CLUB
• Jillrazor
• Jungle Culture
• Kitsch
• LetsShave
• Make My Shave
• NUDDY
• OSCAR RAZOR
• Ouishave
• Parker Safety Razor
• Push
• PRESERVE
• Pure Silk
• Redroom Technology
• Shiseido Company
• Sirona Hygiene Private Limited
• Sterling Shave Club
• ShaveMOB
• Super-Max
• THE WOMEN'S SHAVE CLUB
• Tweezerman International
• The Shave Union
• Bombay Shaving Company
• Women's India Personal Care

The Global Women's Cartridge Razor Market to Record USD 2 Billion By 2028

The cartridge razor accounts for the largest share of women's razors in the global market. The popularity of cartridge razors is steadily increasing among the public. In affluent nations, cartridge razors have supplanted disposables as the preferred shaving method since they are more convenient and economical in the long run. There is also a movement toward creating cartridge sizes that can better access hard-to-reach places and enable better shave control. Beyond that, the refillable market is witnessing momentum in terms of new concepts.

Moreover, to solve the problems with rusting razors left behind in puddles of water, brands such as Billie have created magnetic holders to help keep blades in better condition. Aromatherapy is also becoming part of the shaving routine. The Quattro YOU Disposable Razor by Skintimate, a brand of Edgewell, even comes with a handle that is scented with the fragrance of Exotic Violet Blooms.

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Market Segmentation

Products

• Cartridge Razors
• Disposable Razors
• Safety Razors
• Straight Razors

Channels

• Offline
• Online

Usage

• Body
• Facial

Blades

• Stainless Steel
• Carbon Steel

Geography

• North America
• US
• Canada
• Europe
• UK
• France
• Germany
• Italy
• Spain
• Russia
• APAC
• China
• India
• Japan
• Australia
• South Korea
• Thailand
• Malaysia
• Latin America
• Brazil
• Mexico
• Argentina
• Columbia
• Middle East & Africa
• South Africa
• Turkey
• Saudi Arabia
• UAE

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Table of Content

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

4.3.1 MARKET SEGMENTATION BY PRODUCT

4.3.2 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

4.3.3 MARKET SEGMENTATION BY USAGE

4.3.4 MARKET SEGMENTATION BY BLADE

4.3.5 MARKET SEGMENTATION BY GEOGRAPHY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 INTRODUCTION

7.1 OVERVIEW

7.1.1 GLOBAL SCENARIO

8 PREMIUM INSIGHTS

8.1 OVERVIEW

9 IMPACT OF SOCIAL MEDIA ON THE WOMEN'S PERSONAL CARE MARKET

9.1 CONSUMER BUYING BEHAVIOR

9.2 IMPACT OF COVID-19 ON WOMEN RAZORS MARKET

10 MARKET OPPORTUNITIES & TRENDS

10.1 INCREASING PRODUCT INNOVATIONS

10.2 GROWING DEVELOPMENT OF FACIAL RAZORS

10.3 THE GENDERLESS MOVEMENT

11 MARKET GROWTH ENABLERS

11.1 GROWING POPULARITY OF SHAVING AS PART OF WOMEN'S DAILY ROUTINE

11.2 GROWING DEVELOPMENT OF ECO-FRIENDLY WOMEN RAZORS

11.3 GROWING SUBSCRIPTION MODEL AMONG VENDORS

12 MARKET RESTRAINTS

12.1 HIGH LEVEL OF RISK FROM SUBSTITUTES

12.2 GROWING NORMALIZATION OF BODY HAIR

12.3 STICKER SHOCK + PINK TAX

13 MARKET LANDSCAPE

13.1 MARKET OVERVIEW

13.2 MARKET SIZE & FORECAST

13.2.1 INSIGHTS BY PRODUCT

13.2.2 INSIGHTS BY DISTRIBUTION CHANNEL

13.2.3 INSIGHTS BY USAGE

13.2.4 INSIGHTS BY BLADE

13.2.5 INSIGHTS BY GEOGRAPHY

13.3 FIVE FORCES ANALYSIS

13.3.1 THREAT OF NEW ENTRANTS

13.3.2 BARGAINING POWER OF SUPPLIERS

13.3.3 BARGAINING POWER OF BUYERS

13.3.4 THREAT OF SUBSTITUTES

13.3.5 COMPETITIVE RIVALRY

14 PRODUCT

14.1 MARKET SNAPSHOT & GROWTH ENGINE

14.2 MARKET OVERVIEW

14.3 CARTRIDGE

14.3.1 MARKET OVERVIEW

14.3.2 MARKET SIZE & FORECAST

14.3.3 MARKET BY GEOGRAPHY

14.4 DISPOSABLE

14.4.1 MARKET OVERVIEW

14.4.2 MARKET SIZE & FORECAST

14.4.3 MARKET BY GEOGRAPHY

14.5 SAFETY

14.5.1 MARKET OVERVIEW

14.5.2 MARKET SIZE & FORECAST

14.5.3 MARKET BY GEOGRAPHY

14.6 STRAIGHT

14.6.1 MARKET OVERVIEW

14.6.2 MARKET SIZE & FORECAST

14.6.3 MARKET BY GEOGRAPHY

15 DISTRIBUTION CHANNEL

15.1 MARKET SNAPSHOT & GROWTH ENGINE

15.2 MARKET OVERVIEW

15.3 OFFLINE

15.3.1 MARKET OVERVIEW

15.3.2 MARKET SIZE & FORECAST

15.3.3 MARKET BY GEOGRAPHY

15.4 ONLINE

15.4.1 MARKET OVERVIEW

15.4.2 MARKET SIZE & FORECAST

15.4.3 MARKET BY GEOGRAPHY

16 USAGE

16.1 MARKET SNAPSHOT & GROWTH ENGINE

16.2 MARKET OVERVIEW

16.3 BODY

16.3.1 MARKET OVERVIEW

16.3.2 MARKET SIZE & FORECAST

16.3.3 MARKET BY GEOGRAPHY

16.4 FACIAL

16.4.1 MARKET OVERVIEW

16.4.2 MARKET SIZE & FORECAST

16.4.3 MARKET BY GEOGRAPHY

17 BLADE

17.1 MARKET SNAPSHOT & GROWTH ENGINE

17.2 MARKET OVERVIEW

17.3 STAINLESS STEEL

17.3.1 MARKET OVERVIEW

17.3.2 MARKET SIZE & FORECAST

17.3.3 MARKET BY GEOGRAPHY

17.4 CARBON STEEL

17.4.1 MARKET OVERVIEW

17.4.2 MARKET SIZE & FORECAST

17.4.3 MARKET BY GEOGRAPHY

18 GEOGRAPHY

18.1 MARKET SNAPSHOT & GROWTH ENGINE

18.2 GEOGRAPHIC OVERVIEW

19 NORTH AMERICA

19.1 MARKET OVERVIEW

19.2 MARKET SIZE & FORECAST

19.3 NORTH AMERICA: PRODUCT

19.4 NORTH AMERICA: DISTRIBUTIONAL CHANNEL

19.5 NORTH AMERICA: USAGE

19.6 NORTH AMERICA: BLADE

19.7 KEY COUNTRIES

19.7.1 US: MARKET SIZE & FORECAST

19.7.2 CANADA: MARKET SIZE & FORECAST

20 EUROPE

20.1 MARKET OVERVIEW

20.2 MARKET SIZE & FORECAST

20.3 EUROPE: PRODUCT

20.4 EUROPE: DISTRIBUTIONAL CHANNEL

20.5 EUROPE: USAGE

20.6 EUROPE: BLADE

20.7 KEY COUNTRIES

20.7.1 UK: MARKET SIZE & FORECAST

20.7.2 FRANCE: MARKET SIZE & FORECAST

20.7.3 GERMANY: MARKET SIZE & FORECAST

20.7.4 ITALY: MARKET SIZE & FORECAST

20.7.5 SPAIN: MARKET SIZE & FORECAST

20.7.6 RUSSIA: MARKET SIZE & FORECAST

21 APAC

21.1 MARKET OVERVIEW

21.2 MARKET SIZE & FORECAST

21.3 APAC: PRODUCT

21.4 APAC: DISTRIBUTIONAL CHANNEL

21.5 APAC: USAGE

21.6 APAC: BLADE

21.7 KEY COUNTRIES

21.7.1 CHINA: MARKET SIZE & FORECAST

21.7.2 INDIA: MARKET SIZE & FORECAST

21.7.3 JAPAN: MARKET SIZE & FORECAST

21.7.4 AUSTRALIA: MARKET SIZE & FORECAST

21.7.5 SOUTH KOREA: MARKET SIZE & FORECAST

21.7.6 THAILAND: MARKET SIZE & FORECAST

21.7.7 MALAYSIA: MARKET SIZE & FORECAST

22 MIDDLE EAST & AFRICA

22.1 MARKET OVERVIEW

22.2 MARKET SIZE & FORECAST

22.3 MIDDLE EAST & AFRICA: PRODUCT

22.4 MIDDLE EAST & AFRICA: DISTRIBUTIONAL CHANNEL

22.5 MIDDLE EAST & AFRICA: USAGE

22.6 MIDDLE EAST & AFRICA: BLADE

22.7 KEY COUNTRIES

22.7.1 SOUTH AFRICA: MARKET SIZE & FORECAST

22.7.2 TURKEY: MARKET SIZE & FORECAST

22.7.3 SAUDI ARABIA: MARKET SIZE & FORECAST

22.7.4 UAE: MARKET SIZE & FORECAST

23 LATIN AMERICA

23.1 MARKET OVERVIEW

23.2 MARKET SIZE & FORECAST

23.3 LATIN AMERICA: PRODUCT

23.4 LATIN AMERICA: DISTRIBUTIONAL CHANNEL

23.5 LATIN AMERICA: USAGE

23.6 LATIN AMERICA: BLADE

23.7 KEY COUNTRIES

23.7.1 BRAZIL: MARKET SIZE & FORECAST

23.7.2 MEXICO: MARKET SIZE & FORECAST

23.7.3 ARGENTINA: MARKET SIZE & FORECAST

23.7.4 COLUMBIA: MARKET SIZE & FORECAST

24 COMPETITIVE LANDSCAPE

24.1 COMPETITION OVERVIEW

24.2 MARKET SHARE ANALYSIS

24.2.1 P&G

24.2.2 EDGEWELL

24.2.3 HARRY'S

24.2.4 KAI

24.2.5 BIC

24.2.6 BOMBAY SHAVING COMPANY

25 KEY COMPANY PROFILES

25.1 P&G

25.1.1 BUSINESS OVERVIEW

25.1.2 PRODUCT OFFERINGS

25.1.3 KEY STRATEGIES

25.1.4 KEY STRENGTHS

25.1.5 KEY OPPORTUNITIES

25.2 EDGEWELL

25.3 BIC

25.4 HARRY'S

25.5 BOMBAY SHAVING COMPANY

25.6 KAI

26 OTHER PROMINENT VENDORS

26.1 ALLEYOOP

26.1.1 BUSINESS OVERVIEW

26.1.2 PRODUCT OFFERINGS

26.2 ALL GIRLS SHAVE CLUB

26.3 BEBODYWISE

26.4 CARMESI

26.5 DORCO

26.6 EDWIN JAGGER

26.7 ESTRID

26.8 FEATHER

26.9 FFS BEAUTY

26.10 GRÜUM

26.11 HANNI

26.12 HAPPY LEGS CLUB

26.13 JILLRAZOR

26.14 JUNGLE CULTURE

26.15 KITSCH

26.16 LETSSHAVE.COM

26.17 MAKE MY SHAVE

26.18 NUDDY

26.19 OSCAR RAZOR

26.20 OUISHAVE

26.21 PARKER SAFETY RAZOR

26.22 PLUSH

26.23 PRESERVE

26.24 PURE SILK

26.25 REDROOM TECHNOLOGY

26.26 SHISEIDO COMPANY

26.27 SIRONA HYGIENE PRIVATE LIMTED

26.28 STERLING SHAVE CLUB

26.29 SHAVEMOB

26.30 SUPER-MAX

26.31 THE WOMEN'S SHAVE CLUB

26.32 TWEEZERMAN INTERNATIONAL

26.33 THE SHAVE UNION

26.34 WOMEN'S INDIA PERSONAL CARE

27 REPORT SUMMARY

27.1 KEY TAKEAWAYS

27.2 STRATEGIC RECOMMENDATIONS

28 QUANTITATIVE SUMMARY

28.1 MARKET BY PRODUCT

28.1.1 NORTH AMERICA: PRODUCT SEGMENTATION

28.1.2 EUROPE: PRODUCT SEGMENTATION

28.1.3 APAC: PRODUCT SEGMENTATION

28.1.4 MIDDLE EAST & AFRICA: PRODUCT SEGMENTATION

28.1.5 LATIN AMERICA: PRODUCT SEGMENTATION

28.2 MARKET BY DISTRIBUTION CHANNEL

28.2.1 NORTH AMERICA: DISTRIBUTION CHANNEL SEGMENTATION

28.2.2 EUROPE: DISTRIBUTION CHANNEL SEGMENTATION

28.2.3 APAC: DISTRIBUTION CHANNEL SEGMENTATION

28.2.4 MIDDLE EAST & AFRICA: DISTRIBUTION CHANNEL SEGMENTATION

28.2.5 LATIN AMERICA: DISTRIBUTION CHANNEL SEGMENTATION

28.3 MARKET BY USAGE SEGMENTATION

28.3.1 NORTH AMERICA: USAGE SEGMENTATION

28.3.2 EUROPE: USAGE SEGMENTATION

28.3.3 APAC: USAGE SEGMENTATION

28.3.4 MIDDLE EAST & AFRICA: USAGE SEGMENTATION

28.3.5 LATIN AMERICA: USAGE SEGMENTATION

28.4 MARKET BY BLADES SEGMENTATION

28.4.1 NORTH AMERICA: BLADES SEGMENTATION

28.4.2 EUROPE: BLADES SEGMENTATION

28.4.3 APAC: BLADES SEGMENTATION

28.4.4 MIDDLE EAST & AFRICA: BLADES SEGMENTATION

28.4.5 LATIN AMERICA: BLADES SEGMENTATION

28.5 MARKET BY GEOGRAPHY

28.5.1 CARTRIDGE RAZOR: GEOGRAPHY SEGMENTATION

28.5.2 DISPOSABLE RAZORS: GEOGRAPHY SEGMENTATION

28.5.3 SAFETY RAZORS: GEOGRAPHY SEGMENTATION

28.5.4 STRAIGHT RAZORS: GEOGRAPHY SEGMENTATION

28.5.5 OFFLINE: GEOGRAPHY SEGMENTATION

28.5.6 ONLINE: GEOGRAPHY SEGMENTATION

28.5.7 BODY: GEOGRAPHY SEGMENTATION

28.5.8 FACIAL: GEOGRAPHY SEGMENTATION

28.5.9 STAINLESS STEEL: GEOGRAPHY SEGMENTATION

28.5.10 CARBON STEEL: GEOGRAPHY SEGMENTATION

29 APPENDIX

29.1 ABBREVIATIONS

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SOURCE Arizton Advisory & Intelligence