NEW YORK, Aug. 18, 2021 /PRNewswire/ -- Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its first ever IAB Fall Events Series, on September 9-15.
"We can't ignore the profound shift that happens in our industry across nearly every dimension," said David Cohen, CEO, IAB. "The Fall Events Series is about audio, video, privacy, and data, and the fast-paced changes affecting marketers and consumers alike. The marketplace is changing faster than ever, and regularly offers new and better options to drive business forward. The demand from the industry is clear: the pace of change is accelerating and we need to make sure that we are all staying ahead of the curve."
The four-day IAB Fall Events Series includes:
IAB Podcast Upfront Fall on September 9-10, an invite only event for brand marketers and media buyers to preview the latest in podcast programming and partnership opportunities from the most recognized names in audio.
The first ever IAB Fall Marketplace on September 14, an insights-packed day for digital video and Connected Television (CTV) buyers, with presentations from premier providers and fireside chats with industry leaders.
IAB Audience Connect for the first time on September 15, will gather the most influential voices in data, addressability, and privacy to solve specific business use cases and set the industry agenda for a cookieless world.
About IAB The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.