IAB Announces its Annual Leadership Meeting (ALM 2024), Bringing Industry Leaders to Set the Stage for the Year Ahead

Publishers, Platforms, Agencies, and Brands Will Set the Course for 2024, Tackling the Most Pressing Issues in Digital Marketing Including: AI, Commerce, Privacy, Streaming, and More

Confirmed Speakers Include Bob Bakish, Senator Marsha Blackburn, Tariq Hassan, and Aaron Sorkin with More to Come 

NEW YORK, Oct. 4, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership Meeting (ALM), to be held on January 28-30 at the JW Marriott in Marco Island, Florida. As the central thought leadership event for IAB, ALM aims to advance the digital media and marketing industry and set the agenda for the year ahead.

The theme of the event, "It Starts Here," challenges industry leaders from agencies, publishers, platforms, and brands to strategize, and adapt to ever-changing trends such as generative AI, commerce, privacy, a streaming-first future, responsible media, attention and creativity, and more.

"ALM is inspiration, education, discussion, debate, and where business happens. Attendees come to immerse themselves in the digital challenges and opportunities that will shape our world in the coming years. This year, we have a lot to tackle, from the long-awaited deprecation of third-party cookies to building a vibrant and responsible digital ecosystem. At the end of the day, things get done at ALM. Agendas are set, and we move forward together," said David Cohen, CEO, IAB.

Confirmed speakers this far include:

• Bob Bakish, President, Paramount Global
• Senator Marsha Blackburn
• Jon Carpenter, Chief Executive Officer, Comscore
• Stephanie Dobbs Brown, Chief Marketing Officer, Intercontinental Exchange (ICE)
• Victoria Garrick Brown, TED Talk speaker, mental health advocate, podcast host, and former Division I athlete
• Tariq Hassan, Chief Marketing Officer, McDonald's
• Terence Kawaja, CEO & Founder, LUMA Partners
• Karthik Rao, Chief Executive Officer, Nielsen
• Jenna Lebel, Chief Marketing Officer, Liberty Mutual
• Aaron Sorkin, Award-Winning Writer/Producer
• Josh Stinchcomb, Global Chief Revenue Officer, Wall Street Journal | Barron's Group

*Please check the ALM website at iab.com/alm for the most up-to-date list of speakers.

Cohen continued, "ALM has expanded beyond its historical composition to now represent the full digital ecosystem. We expect more buy-side constituents than ever including leadership from brands and agencies to complement the impressive gathering of publisher, platform, and ad tech executives."

ALM is where the advertising industry first tackled the biggest trends and new topics such as the demise of the cookie, growth opportunities around direct-to-consumer, eliminating fraud in the digital ecosystem, the value of responsible journalism, government regulation in the data economy, and making mobile work for advertisers and publishers.

For more information, please visit - https://www.iab.com/events/alm-2024/. Agenda and additional list of speakers to be announced soon.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

SOURCE Interactive Advertising Bureau (IAB)