If He Were Less 'Trumpish,' Donald Trump Could Deliver More Unifying PR, Says TransMedia Group's Top Crisis Manager

Dec 14, 2015, 09:00 ET from TransMedia Group

BOCA RATON, Fla., Dec. 14, 2015 /PRNewswire/ -- Everyone knows Donald Trump gets the media exposure publicists dream about, but will it put him into the one building he wants so much to occupy, The White House?  

Tom Madden, CEO of the PR/crisis management firm TransMedia Group (www.transmediagroup.com) says if you measure PR success by the quantify of media exposure, you'd have to conclude Trump's a media master.

So why is his meteoric rhetoric upsetting so many more prospective voters than its exhilarating?

According to Madden, author of "Spin Man" and other books, "Trump needs to put more meat on the bones of his sudden pronouncements so they sound more strategically thoughtful, less off the cuff."

Madden coined the term "trumpish," meaning "speaking your mind in an extemporaneous, often confrontational manner with zero regard to political correctness." 

It's also ironic the leading GOP presidential candidate "trumpishly practices what crisis management counselors preach: "tell it all, tell it early, tell it yourself."   Trump could do more "telling it all."

"In the 'tell it early' department, no matter what you think of Trump, you have to say he's quick on the draw and often first to blurt out a policy, like his clarion call for a ban on Muslims entering the U.S."

Still, what university wouldn't want Trump teaching PR, asks Madden, a former university professor himself whose international PR firm is based not far from where Trump occasionally hosts parties at Mar-a-Lago. 

Before he founded TransMedia, Madden was Director of PR at American Broadcasting Companies and VP, Assistant to the President at NBC, then TV wunderkind Fred Silverman, another newsmaker.

While many Democrats and Republicans are aghast at Trump's rhetoric, "Trump still can make a media hot seat seem like a plush sofa."  Often executives caught up in crisis go into a bunker, but that's hardly Trump's style.

Madden has represented big companies, from AT&T and Kellogg's to Rexall Sundown and The City of New York.  For his PR campaign for New York City, Madden received the Public Relations Society of America's Bronze Anvil Award. 

Madden deftly places lids on crises, from an orthopedic surgeon's installing hundreds of defective hip transplants to a Mexican restaurant's poisoning customers. Madden explains in Entrepreneur Magazine and other publications how to do it and more recently delivered a lecture on crisis management at a symposium in Moscow.

Media contact: Adrienne Mazzone 561-750-9800 x2270; amazzone@transmediagroup.com.  

SOURCE TransMedia Group