IMRE Officially Launches Sports Practice

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Mar 01, 2011, 10:20 ET from IMRE

BALTIMORE, March 1, 2011 /PRNewswire/ -- IMRE, a full-service marketing agency, today announced the official launch of IMRE Sports. IMRE Sports joins IMRE's three existing business units: Home & Building, Healthcare and Financial Services.

For nearly two decades, IMRE has spearheaded a wide array of sports marketing initiatives for its clients. IMRE will now have a dedicated team to handle clients that are specifically invested within the sports industry. IMRE Sports will connect brands to fans and help corporations leverage their sponsorship investments to generate more brand exposure and fan engagement. IMRE Sports clients will get the full range of services provided by the agency, including marketing, public relations, social marketing, advertising and emerging media.

"IMRE has been involved in the sports arena for some time now, and we're excited to finally put a stake in the ground with the launch of IMRE Sports," said IMRE President Mark Eber. "We have mobilized a great team of industry experts, and we are confident that this business unit will help clients get the most out of their sports sponsorship investments."

Eber and sports industry veteran Matt Saler will be overseeing IMRE Sports. Eber will be spearheading the overall vision and new business development of the practice, while Saler will be managing day-to-day operations. Saler was hired in January of 2011, after spending many years working within the sports marketing industry, most recently at Maroon PR.

IMRE's sports-related client experience includes Target, John Deere, Stanley Black & Decker and others, covering the NFL, PGA TOUR, NASCAR, professional boxing and more.

With its launch, IMRE will feature a new blog,, offering original reporting on trends within the sports business industry, insight into sports fans and commentary on relevant breaking news. IMRE Sports will also have a Twitter handle,, that will engage in online conversations about the sports business industry.

Pre-approved tweet: Baltimore marketing agency @IMREIQ launches sports practice. Follow along @IMREsportsIQ & find out more


IMRE is an agency of marketing experts serving brands and clients invested in the Sports Industry. IMRE Sports connects brands to fans and helps corporations leverage their sponsorship investments to generate more brand exposure and fan engagement. IMRE's clients include Target, Stanley Black & Decker and John Deere. Services include marketing, public relations, social marketing, advertising, emerging media and research. For more information, visit