MIAMI, Jan. 14, 2015 /PRNewswire/ -- IMS Internet Media Services (IMS) today announced Apple has selected IMS to begin selling iAd in Latin America. IMS, the leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into Latin America or grow within the region, is proud to be the sole reseller of iAd in Latin America. Apple's iAd expansion will begin in Brazil and Mexico, two of Latin America's fastest growing markets, with IMS as the brands exclusive representative.
Advertisers can reach users on their iPhone, iPad, and iPod touch through iAd's (http://www.apple.com/iad) unique first-party targeting tools, which helps brands find the exact group of people they're looking to reach. Consumers can experience iAd's engaging rich media ad units within thousands of apps through iAd's App Network. IMS is building dedicated sales teams in Brazil and Mexico that will educate advertisers on how best to connect with consumers through iAd. This sales team will also introduce Apple's suite of advertising products to the Latin American market, including iAd Workbench (http://iadworkbench.apple.com), Apple's campaign planning and management tool, as well as iAd Producer (https://developer.apple.com/iad/iad-producer), a powerful yet simple tool to design and develop iAd interactive content. With its Latin American expansion experience, IMS will be available to help brands of all sizes leverage iAd to reach their targeted audiences.
"We are thrilled to help brands with a Latin American presence navigate Apple's comprehensive advertising platform," said Gastón Taratuta, CEO and Founder of IMS. "iAd's rich, engaging user experience provides an unparalleled opportunity to reach and serve customers through finely-tuned targeted messages in each country. With this partnership, advertisers will not only be able to access the fast growing digital and mobile markets in Brazil and Mexico, but also target Apple consumers in these regions for the first time."
The digital and mobile markets in Brazil and Mexico are the fastest growing markets in the region. With its high youth engagement, high mobile penetration per person, and recent 4G investments, Latin America has become a valuable landscape for mobile and digital advertisers. As Latin America's largest independent digital marketing and communications company, IMS will drive Apple's iAd expansion in these two countries first and eventually the rest of the region, bringing exceptional opportunities for advertisers seeking to target Latin American Apple users.
IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services.
Leading brands such as Apple, Twitter, Waze, LinkedIn, Foursquare, and Spotify have partnered exclusively with IMS to strengthen their presence in Latin America. IMS helps them navigate the diverse markets by resolving operational, cultural, legal, and commercial challenges unique to each country. Through its market insight, regional expertise and deep understanding of local business needs, IMS has introduced these brands into the region and continues to help them grow.
IMS has close relationships with hundreds of brands and agencies throughout Latin America, furthering the company's expertise in this diverse marketplace. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador and Uruguay.