Infolinks and Infillion Announce Direct Integration to Power Premium, Proprietary Advertising at Scale

New partnership brings brands unparalleled access to high-performing inventory through a fully direct, exclusive connection

RIDGEWOOD, N.J., May 20, 2025 /PRNewswire/ -- Infolinks, the premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory, today announced a direct integration with Infillion, architect of ad tech's first truly composable advertising platform. This partnership gives Infillion's brand and agency clients immediate access to Infolinks' proprietary placements and inventory across 25,000+ premium direct publishers.

The integration cements Infolinks' position as one of the few ad inventory sources operating outside the traditional SSP ecosystem, offering demand partners a uniquely direct path to curated, brand-safe inventory. It also underscores a shared commitment to transparency, performance, and media quality, powered by an end-to-end controlled environment.

Infolinks' proprietary placements are not only high-performing; they are carefully curated to meet the highest standards of transparency, contextual relevance, and media quality. The direct integration with Infillion further reflects a mutual focus on sustainability, reducing the carbon footprint of each impression by eliminating unnecessary intermediaries and supporting a more responsible programmatic ecosystem.

"Direct integrations like this mark a major shift in how buyers engage with premium proprietary placements, quality and performing inventory," said Robert Regular, CEO at Infolinks Media. "Infolinks is as direct and proprietary as it gets. We are direct to the publisher, creating quality proprietary placement inventory unlike any other. This integration with Infillion ensures advertisers can access that value with complete transparency and zero intermediaries."

Infolinks has been steadily reshaping the media supply chain by bringing programmatic buyers closer to owned and operated inventory, avoiding the inefficiencies of indirect supply paths. By partnering with Infillion, a platform known for intelligent, high-impact media experiences, the two companies are advancing a shared mission to deliver engaging, performant ad experiences through streamlined, direct access.

"At Infillion, we're focused on building a smarter, more accountable ad ecosystem – one that prioritizes direct access and premium placements to scale our proprietary video formats," said Gus Quinzani, VP of Ecosystem Partnerships at Infillion. "Infolinks is a dynamic partner capable of implementing our formats seamlessly. Their direct supply model aligns with our commitment to quality and control, and we're excited to offer curated inventory at scale through this direct integration."

"Our direct partnership represents a pivotal shift in programmatic advertising, which benefits the end advertiser, with more streamlined access, programmatic cost savings, and all-around efficiencies," concluded Jonathan Slavin, Chief Business Officer at Infolinks Media. "This is what the industry has been asking for: direct paths to premium inventory that deliver measurable performance advantages."

About Infillion
Infillion is the first fully composable advertising platform, built to solve the challenges of complexity, fragmentation, and opacity in the digital media ecosystem. With MediaMath at its core, Infillion's modular approach enables advertisers to seamlessly integrate or independently deploy key components—including ads and creative, audience targeting, identity and graphing, measurement and reporting, media supply, and campaign management. This flexibility allows brands, agencies, commerce enablers, retail media networks, and resellers to create tailored, high-performance solutions without the constraints of traditional, all-or-nothing legacy systems.
Headquartered in New York City, Infillion owns and operates industry-leading brands, including TrueX, MediaMath, Gimbal location-based technology, InStadium, and Analytiks.ai. Recognized as one of the most awarded companies in media, marketing, and advertising, Infillion was named one of Fast Company's Most Innovative Companies of 2024. Learn more at www.infillion.com.

About Infolinks Media
Infolinks is a premium, direct curated marketplace that guarantees the most effective and sustainable placement of proprietary advertising placements. Infolinks AI-powered Smart AlgorithmTM, makes it easy for our advertising partners to instantly access the insights and perfectly curated mix of ad units they need to appear within to drive the strongest, greenest return on ad spend (ROAS) across our exclusive network of 25,000+ premium publishing partners. Infolinks' direct, exclusive partnerships with publishers provide unrivaled transparency and allow our advertising partners to outperform their brand and performance marketing goals across their display, video and CTV advertising investments by as much as 25%. If you are interested in a guaranteed way to maximize your ROAS or monetization across display, video and CTV, visit www.infolinks.com.

SOURCE Infolinks Media