Infor Launches New Loyalty Program for Retailers

Infor Loyalty powered by CrowdTwist enables retailers to improve engagement levels with customers

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Jan 22, 2019, 09:00 ET

NEW YORK, Jan. 22, 2019 /PRNewswire/ -- Infor, a global leader in business cloud software specialized by industry, today announced the launch of Infor Loyalty, part of the Infor Retail Converged Commerce suite of solutions. Powered by CrowdTwist, a leading company based in New York that offers a loyalty and engagement solution for retailers, Infor Loyalty will deliver robust capabilities to better track customer purchases, social media mentions, survey activity, and more.

"It's become increasingly crucial for retailers to build meaningful connections with consumers through personalized communications, relevant promotions, and authentic experiences," said Scott Matthews, chief executive officer, CrowdTwist. "Our exciting new partnership with Infor will provide their retail customers with the ability to drive consumer loyalty through omnichannel data capture and engagement. By leveraging the CrowdTwist solution integration, Infor customers will be able to benefit from increased in-store traffic, higher purchase frequency, and greater customer lifetime value."

Infor Loyalty powered by CrowdTwist will deliver a truly multichannel loyalty and engagement platform that reaches consumers across all points of interaction and spend. Users will get rich first-party data across all channels, including mobile, store, web, and social, that is actionable and can lead to a more personalized customer experience. In addition, Infor Loyalty offers significant data analytics capabilities, including engagement tracks, lookalike modeling, next most likely to purchase, and retention and attrition modeling.

Infor Loyalty is part of the Infor Converged Commerce suite, which includes everything retailers need to deliver unified, user-friendly customer experiences online, in-store, and everywhere in between, all on one modern platform, backed by one of the largest global supply chain networks. Infor Converged Commerce empowers retailers to exceed customer expectations in today's digital world, with customer-centric profile views, endless aisle shopping, real-time inventory visibility, and flexible options for fulfillment and delivery.

"Infor has heavily invested in retail technology and converged commerce over the past 24 months, partnering with best-in-class retailers and solution providers, and accelerating R&D, because we believe that converged commerce is at the center of a retailer's business," said Corey Tollefson, senior vice president and general manager, Infor Retail. "Through CrowdTwist's unique capabilities, retailers have more access to the new generation of shoppers. By adding this loyalty and engagement solution to Infor's Converged Commerce suite of products, Infor strengthens its standing within the market. Together, Infor and CrowdTwist are revolutionizing retail technology."

About Infor

Infor is a global leader in business cloud software specialized by industry. With 17,300 employees and over 68,000 customers in more than 170 countries, Infor software is designed for progress. To learn more, please visit www.infor.com.

Infor customers include:

19 of the top 20 aerospace companies
9 of the top 10 high tech companies
18 of the 25 largest U.S. healthcare delivery networks
18 of the 20 largest U.S. cities
19 of the top 20 automotive suppliers
17 of the top 20 industrial distributors
15 of the top 20 global retailers
4 of the top 5 brewers
17 of the top 20 global banks
9 of the 10 largest global hotel brands
8 of the top 10 global luxury brands

This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you. This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision. Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as "anticipate," "believe," "expect," "intend," "may," "plan," "project," "predict," "should," "will," and/or similar expressions. Many factors can affect Infor's product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor. This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. Infor expressly disclaims any liability with respect to this announcement.

For more information:
Christina Ledger
Infor
312-662-2135
[email protected]

SOURCE Infor