INTRODUCING SMART LIFT: AN INNOVATIVE NEW UNLINED BRA BY CACIQUE INTIMATES

65 Sizes. 4 Years in the Making. 2 Best-Loved Cacique Bra Frames. 1 New Game-Changing Bra

COLUMBUS, Ohio, Feb. 13, 2025 /PRNewswire/ -- Cacique Intimates, the leading large cup and large bust bra brand, has cracked the code on an unlined bra that lifts and shapes without sacrificing comfort. Say good-bye to bulky bra padding and say hello to your new favorite everyday bra: Smart Lift. The Smart Lift Bra and the Cacique Intimates assortment is exclusively shoppable at Lane Bryant.

In the past, full cup customers have shied away from unlined bras, fearing lack of support and containment. In order to ensure the Smart Lift unlined bra fit was flawless, Cacique's design team leveraged customers whose try-on feedback helped perfect the new bra style. Some even called the Smart Lift "magic" and a "can't-wait-to-put-it-on, everyday bra."

A light fabric that feels so silky coupled with a power mesh, flexible side wing, this bra isn't just genius – it's beyond comfortable too. The Smart Lift Bra's most innovative feature is the cup construction that intuitively lifts and supports breasts of all shapes, size, and even unevenness, all the way up to a K cup. Another exceptional feature? The fabrication of the Smart Lift Bra disappears under tops and dresses and doesn't cling, providing a smooth foundation under any Spring outfit.

"Cacique is an established expert in delivering unparallelled support for larger bust sizes without compromising comfort," said VP of Merchandising at Cacique, Heather Naughton. "When unlined bras started to become more of a trend, we knew we needed to dream up an innovative solution that would effortlessly support our fuller-cup customers' curves without traditional foam cups. The other bras in the market just don't cut it for our customer regarding all day support and comfort. Smart Lift gives her the lift she knows Cacique will deliver, in a gorgeous range of colors in our two well-loved bra frames. Trust our experts – slipping on a Smart Lift bra will undoubtedly be her smartest spring decision."

Cacique offers the new Smart Lift Bra in the brand's best-loved Balconette & Full Coverage frames. The Smart Lift bra is available in over 65 sizes, in band sizes 34-50 and cup sizes C-K.

As a special Valentine's Weekend gift, Cacique will offer the Smart Lift Bra for just $30 February 14-17, 2025. Shop the Smart Lift Bra at your favorite Lane Bryant store or LaneBryant.com.

Be the first to get the scoop on the newest product drops and so much more by following Lane Bryant and Cacique Intimates on social media:

Facebook: facebook.com/lanebryant
Instagram & TikTok: @lanebryant
Hashtag: #LaneBryant

About Lane Bryant®:
Lane Bryant is an American fashion brand that offers a unique combination of elevated and casual apparel in sizes 10-40. The Lane Bryant assortment dresses customers from weekday to weekend, offering apparel that includes denim, pants, skirts, tops, dresses, jackets, and outerwear. Lane Bryant also offers footwear in sizes 7W-12W and accessories.

Lane Bryant's Cacique® intimate apparel brand offers impeccably designed everyday panties, bras and sleep, lounge, and swimwear, as well as Seriously Sexy lingerie. Bras are offered in 100 sizes, in band sizes in 34-54 and cup sizes B-K.

Lane Bryant fashions and Cacique Intimates are available nationwide at 400 Lane Bryant stores and online at lanebryant.com.

SOURCE Lane Bryant