Introducing The Timex® M79 Automatic: An Evolution Of The Iconic Q Timex 1979 Reissue

The M79 Automatic boasts a soulful design that recalls Timex icons of the 1970s, taking direct inspiration from the brand's current #1 selling watch.

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Timex

Feb 12, 2020, 11:00 ET

MIDDLEBURY, Conn., Feb. 12, 2020 /PRNewswire/ -- Timex®, a world leader in watchmaking, is bringing the past to the present with the release of the M79 Automatic, inspired by the 1970s Q Timex collection. Whereas the Q Timex pays homage to the company's quartz timekeeping revolution, the M79's origin harkens back to traditional mechanical watchmaking, while maintaining the closest of ties to the design language of the modern Q Timex collection.

The M79 Automatic is something entirely new, even though it might look familiar. Inspired by the 1970s Q Timex and elevated with a 21-jewel automatic movement, this watch is a fresh interpretation of a much-loved Timex® icon.

By combining all the best design elements of the much-loved Q Timex 1979 Reissue with a workhorse automatic movement, Timex answers to consumer demand with gusto, delivering a timepiece that squarely addresses the renaissance sweeping the watch industry today. This watch embodies a much-lauded shift toward automatic and mechanical watchmaking, and a real appreciation for timepieces with presence, soul and character.

"The M79 Automatic expands our portfolio by introducing a fresh interpretation of a much-loved Timex icon," said Giorgio Galli, Design Director at Timex Group. "With this new watch we bring together a reliable mechanical movement with a stunning modern design approach that recalls a time of incredible change and progress for Timex, and for watchmaking as a whole."

Where the naming of the Q Timex collection refers directly to the quartz movements powering the watches, the M79 Automatic's name refers to the mechanical nature of this timepiece. Drawing on that era, this watch features elements drawn straight from that era such as versatile sizing, everyday functionality and sporty styling. In that spirit, this watch boasts a unidirectional rotating bezel, luminous dial markings and a woven stainless-steel band. For a reverential touch to showcase what makes this Timex watch tick, an exhibition case back displays the 21-jewel self-winding movement within — a stunning array of levers, gears, springs and articulated pivot points working together to track the passage of time.

The M79 Automatic, which promises more to come throughout the rest of this year, is available today for $279 on Timex.com.

About TIMEX Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Nautica, Guess, Gc, Salvatore Ferragamo, Versace, Versus, Ted Baker and Missoni.

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SOURCE Timex