Jack Henry Banking Establishes Strategic Alliance With BankMarketingCenter.com

MONETT, Mo., Feb. 17, 2011 /PRNewswire/ -- Jack Henry & Associates, Inc. (Nasdaq: JKHY), a leading provider of computer systems and electronic payment solutions primarily for financial services organizations, today announced that its Jack Henry Banking™ division has established a strategic alliance with BankMarketingCenter.com.

Jack Henry Banking now re-markets the turnkey, subscription-based marketing service provided by BankMarketingCenter.com to banks automated by its core banking platforms. BankMarketingCenter.com is a cost-effective, user-friendly, Web-based solution that enables bankers to create print ads, direct mail and e-mail campaigns, statement stuffers, product and service brochures, posters, flyers, newsletters, digital signage solutions, and more. Bankers can customize each promotional piece in minutes with access to more than two million stock photos and they can incorporate bank-specific logos, text and slogans, photos, branch locations, and rates. An administrative queue automates each bank's internal approval process and a database utility can maintain all publications used for advertising with the ability to submit ads electronically. Promotional pieces can be printed instantly or e-mailed to jhaDirect®, Jack Henry & Associates' forms and supplies division, for printing, mailing, and warehousing.

BankMarketingCenter.com also provides a digital sign solution that enables bankers to create ads or videos for lobby TVs and monitors and program them to automatically run on designated dates and times.

According to Debbie Wood, general manager of Marketing and Strategic Initiatives for Jack Henry & Associates, "Banks need effective marketing to aggressively and successfully compete in today's business environment. But many banks simply don't have the creative resources or budgets to generate the high-quality promotional pieces and campaigns they want and need. Banks are continually scrutinizing their operating budgets and looking for ways to reduce expenses and we receive regular requests from our clients for cost-effective marketing support. BankMarketingCenter.com is a proven service we can jointly provide at a fraction of what banks would pay traditional agencies for comparable marketing materials and support."  

Arkansas-based M&P Community Bancshares, the holding company for Merchants and Planters Bank, is a long-time Jack Henry Banking core client that has used BankMarketingCenter.com for approximately five years.  According to Sheridan Chadwell, M&P Community Bancshares' marketing officer, "In a matter of days we were generating fully customized print ads for our various markets. The setup was very quick and very easy, and we have used BankMarketingCenter.com to generate hundreds of creative, eye-catching promotional pieces including newspaper ads, direct mail pieces, and statement stuffers. The convenience of designing our own marketing materials internally and not having to pay ad agency rates for them is extremely beneficial for our bank and our budget, and our promotions get us noticed and generate measurable results. I would highly recommend BankMarketingCenter.com to any bank."  

Neal Reynolds, president of The Ad Shop and developer of BankMarketingCenter.com, said, "We are excited about the opportunity to partner with Jack Henry & Associates and to support its diverse bank clients with our innovative, point-and-click, extremely cost-effective marketing platform. We offer thousands of pieces that promote virtually every financial product and service and we continually add to our extensive library. We designed our technology and our offering so that banks of all sizes can afford the promotions they need to heighten market awareness about their products and services, enhance their competitive positioning, and ultimately improve their bottom lines."

About The Ad Shop

The Ad Shop, an Atlanta-based marketing and advertising firm, is dedicated to using the full potential of the Web to make creating and distributing marketing materials inexpensive and efficient while retaining quality and improving productivity. Having worked with banks of all sizes for more than 25 years, The Ad Shop built this technology to give banks Madison Avenue advertising on a main street budget. Additional information is available at www.BankMarketingCenter.com.

About Jack Henry Banking

Jack Henry Banking, a division of Jack Henry & Associates, Inc., is a leading provider of integrated computer systems for banks ranging from de novo to mid-tier institutions.  Jack Henry Banking currently serves approximately 1,500 banks as a single source for integrated, enterprise-wide automation, and as a single point of contact and support.  Additional information is available at www.jackhenrybanking.com.

About Jack Henry & Associates, Inc.

Jack Henry & Associates, Inc. (NASDAQ: JKHY) is a leading provider of computer systems and ATM/debit card/ACH transaction processing services primarily for financial services organizations. Its technology solutions serve more than 11,200 customers nationwide, and are marketed and supported through four primary brands. Jack Henry Banking supports banks ranging from de novo to mid-tier institutions with information processing solutions. Symitar™ is the leading provider of information processing solutions for credit unions of all sizes. ProfitStars® provides highly specialized products and services that enable financial institutions of every asset size and charter, and diverse corporate entities to mitigate and control risks, optimize revenue and growth opportunities, and contain costs. iPay Technologies operates as a leading electronic bill pay provider supporting banks and credit unions with turnkey, highly configurable retail and small business electronic payment platforms.  Additional information is available at www.jackhenry.com.

Statements made in this news release that are not historical facts are forward-looking information.  Actual results may differ materially from those projected in any forward-looking information.  Specifically, there are a number of important factors that could cause actual results to differ materially from those anticipated by any forward-looking information.  Additional information on these and other factors, which could affect the Company's financial results, are included in its Securities and Exchange Commission (SEC) filings on Form 10-K, and potential investors should review these statements.  Finally, there may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from any forward-looking information.

SOURCE Jack Henry & Associates, Inc.