Jarritos® Rolls Out Mandarin Zero Nationwide

Iconic soda brand delivers its top-selling flavor with zero calories

EL PASO, Texas, Sept. 30, 2025 /PRNewswire/ -- Jarritos, the authentic Mexican soda brand loved by millions, today announced the nationwide launch of Jarritos Mandarin Zero, bringing its most popular flavor to fans in a zero-calorie format. Following a successful regional test earlier this year, consumers across the U.S. can now enjoy the bright, citrus-forward flavor of Jarritos Mandarin, with zero calories and no compromise on taste.

The launch of Mandarin Zero underscores Jarritos' commitment to evolving with consumer preferences while maintaining the brand's hallmark fruit-forward authenticity. Marking its 75th anniversary this year, Jarritos introduces its first zero-calorie flavor to go nationwide.

To ensure Mandarin Zero delivered the same experience as the original, Jarritos conducted extensive consumer research. In blind taste tests with over 1,000 participants, consumers could not distinguish between Mandarin Zero and the flagship Mandarin flavor. Both beverages offered the same bold aroma, refreshing taste, and signature citrus kick they know and love.

"Fans have asked for a Jarritos option that fits zero-calorie lifestyles without losing the real fruit taste they love," says Eric Delamare, Director of Marketing at Novamex. "Mandarin Zero is a true breakthrough, delivering the same authentic flavor of our number-one seller, in a zero-calorie recipe consumers couldn't tell apart from the original."

Jarritos Mandarin Zero is rapidly scaling distribution, with placement in approximately 4,500 retail doors nationwide by October 2025. The zero-calorie innovation is rolling out at select Walmart, Publix, Kroger, Safeway, and Jewel-Osco stores, alongside leading Hispanic grocers like Superior, Northgate, Cardenas, Vallarta, El Super and Fiesta. Distribution spans California, Texas, the Southwest, Southeast, and Midwest, with continued expansion planned through 2026. The soda is available in Jarritos' iconic glass bottles across single-serve, 4-pack, and family-size formats.

The product launch is supported by a new integrated platform: "Jarritos Zero. More of What You Love."  The campaign will feature digital media, influencer activations, and paid social, with out-of-home placements launching in Los Angeles this fall.

To learn more about Jarritos and find out where to try Jarritos Mandarin Zero, visit https://jarritos.com/.

About Jarritos
Created in 1950, Jarritos are delicious fruit-flavored sodas from Mexico. Sold in iconic glass bottles throughout the U.S., the brand is proudly celebrating its 75th year in 2025. Jarritos is Mexico's original fruit-flavored soda, known for its bold taste, natural flavors, and deep cultural roots. Jarritos is available in 45 countries around the world and continues to delight fans with 12 delicious flavors. Try one today!

Press Release Contact:
Gabrielle Asadoor, [email protected]

SOURCE Jarritos