JAVA HOUSE® Cold Brew Launches Coffee Industry Game Changer: Cold Brew Dual-Use Liquid Pods, Serving Up Smooth, Small Batch Quality Cold Brew

INDIANAPOLIS, June 27, 2018 /PRNewswire/ -- Heartland Food Products Group has been in the business of making coffee taste better for over a decade. As a part of their continued innovation, they are launching JAVA HOUSE® Authentic Cold Brew Coffee this month with a product that is poised to change the game for coffee lovers everywhere. JAVA HOUSE® dual-use liquid pods allow consumers to enjoy cold brew coffee served hot or cold. The pods are now available for consumer purchase at Walmart stores and other fine retailers nationwide. In addition, JAVA HOUSE® is announcing the availability of its pods for brand licensing, kicking off with Kauai Coffee®, the largest Hawaiian origin coffee brand in the U.S. From retail shelves to foodservice, JAVA HOUSE® is a leading innovator in cold brew coffee with unmatched flavor and a product portfolio for all channels of distribution.

How It Works
JAVA HOUSE® Authentic Cold Brew Coffee dual-use liquid pods deliver a consistently smooth flavor, whether served hot or cold. To enjoy hot, simply place a pod into a single-serve brewer for a rich yet smooth cup of coffee. To enjoy cold, peel open a pod, pour over ice, add 8 oz. of water and enjoy. It's that easy. With these innovative pods, retailers can now provide customers with a cold brew option in the single-cup coffee category for the first time.

The Authentic Cold Brew Process
JAVA HOUSE® Authentic Cold Brew Coffee uses time-honored, craftsman techniques and only two ingredients: 100% air roasted Arabica beans and cold water. The grounds are slowly steeped for 12 hours in cold water, a key to creating the smooth flavor. Traditionally, coffee grounds are brewed in hot water, which oxidizes them more quickly and causes the resulting coffee to be aromatic but very bitter. In the cold brew process, the final product is smoother, naturally sweeter and less acidic than hot-brewed coffee. JAVA HOUSE® does not use any preservatives, coffee additives, coffee derivatives or reconstituted coffee.

Kauai Coffee® Partnership
"We're excited about our licensing partnership with JAVA HOUSE®," stated Brian Kubicki, VP Marketing for Kauai Coffee®. "The JAVA HOUSE® process replicates café quality cold brew anytime, anywhere." Kauai Coffee® Cold Brew Pods will be available in Pure Black, Coconut Caramel Crunch and Vanilla Macadamia Nut flavors. This partnership is the first of many for JAVA HOUSE®.

Industry Experience
JAVA HOUSE® Authentic Cold Brew Coffee is the newest brand from Heartland Food Products Group's ever-growing portfolio. Heartland has been ingrained in the coffee industry for years, offering a wide range of sweeteners and flavor enhancers. With the continued growth of the cold brew coffee category and Heartland's coffee experts across the organization, this newest addition was a natural next step. With JAVA HOUSE®, Heartland is now setting small batch standards on a large scale with its broad product portfolio available to both retailers and foodservice operators.

"Our expertise in the beverage category has allowed us to bring the JAVA HOUSE® Authentic Cold Brew Coffee brand to scale, while maintaining the craftsmanship of its time-honored brewing process," said Eddie Pellegrino, Chief Customer Officer at Heartland Food Products Group. "With our continued commitment to maintaining authenticity, we're excited to provide both retailers and foodservice operators with a great-tasting product they can be proud to offer their customers."

JAVA HOUSE® Authentic Cold Brew Coffee Pods are available in four varieties: Colombian, Ethiopian, Sumatran and Decaf. Available in 3-pack, 6-pack and 12-pack with suggested retails at $4.99, $8.99 and $15.99, respectively. To learn more, visit javahouse.com.

About Heartland Food Products Group
Based on the northside of Indianapolis, Heartland Food Products Group is a global leader in the production of low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, Heartland makes coffee, tea and water taste better. The company's portfolio includes a variety of branded, licensed and private label products within multiple categories. On the branded side of the business, Heartland manufactures and markets SPLENDA®, the #1 brand in the low-calorie sweetener category and the most recognizable in the world, having sold more than 100 billion yellow packets since its launch in 1992. Heartland is also leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee. Handcrafted in small batches by brewmasters sourcing only the best ingredients, this 100% authentic cold brew is changing the coffee experience. For more information, visit HeartlandFPG.com.

About Kauai Coffee Company
The warm Pacific sun, rich volcanic earth, abundant mountain rain and cool trade winds of Kauai create ideal conditions for growing outstanding coffee. With over 4 million coffee trees grown on 3,100 acres, Kauai Coffee Company is Hawaii's largest coffee grower, and thus the largest coffee grower in the U.S. Kauai Coffee Company is a true Hawaiian coffee estate, and we are proud to share the fruit of our labor and Aloha Spirit. From growing the coffee to roasting and packaging, we employ sustainable, environmentally sound practices throughout every step of the process. We invite you to share the Spirit of Aloha and enjoy paradise one cup at a time. For more information, visit kauaicoffee.com.

For more information, please contact:
Ashley Willis, Resound Marketing for JAVA HOUSE® Authentic Cold Brew Coffee
[email protected] / O: 609.279.0050x105 / C: 732.500.2735

SOURCE Heartland Food Products Group

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