Jewelers Mutual® 2025 Collectibles Study Reveals Jewelry Tops the List
The study highlights collection motivations, trends, and protection preferences.
NEENAH, Wis., Sept. 3, 2025 /PRNewswire/ -- Jewelers Mutual® Group, the only insurer with over a century of expertise dedicated to jewelry and jewelry businesses, recently unveiled findings from its 2025 Collectibles Study*. This latest research sheds light on how and why people build collections, what they collect, and how they protect their collections.
According to the nationwide study, collectors are investing significant time, money, and emotion into their passions, with nearly 40% valuing collections ranging between $10,000 and $50,000. Over 60% of respondents indicate they spend up to six hours each week curating their collections.
The nationwide study explored how people collect, protect, and value a wide range of possessions, from jewelry and watches to coins, art, and beyond, offering fresh insights into both the emotional and financial sides of collecting.
Jewelry Tops the List of Favorite Collectibles
Jewelry emerged as the most popular collectible category, followed closely by watches and coins. For many, the appeal lies not just in the items themselves, but in the stories and memories they carry.
High-Value Collections, High Risk of Loss
Nearly four in 10 collectors have had an item stolen, damaged beyond repair, or otherwise rendered unusable. Among those with insurance, 58% rely on a dedicated collectibles policy to ensure specialized coverage tailored to their unique items.
"Collections often represent years of dedication, personal milestones, and family heritage," said Mike Alexander, President at Jewelers Mutual. "Our goal is to help jewelry collectors protect not only the monetary value of their items, but also the sentimental connections they hold."
Generational Differences in Protecting What Matters Most
The study revealed that younger collectors (ages 19–20) are more likely to learn about insurance through social media (50%), while older collectors (65+) depend on their insurance agent (46%). These insights point to evolving communication and service preferences across generations.
A Call to Protect What's Priceless
Whether a collection is worth hundreds or hundreds of thousands of dollars, Jewelers Mutual encourages jewelry collectors to ensure their valuables are protected from loss, theft, or damage with dedicated jewelry insurance coverage.
For more insights from the 2025 Collectibles Study, including tips for protecting and insuring jewelry collections, visit JewelersMutual.com/2025-collectibles-study.
View the infographic of the study findings.
*The Jewelers Mutual study was conducted in February 2025 via an online survey through Qualtrics. A sample of over 1,500 adult collectors in the U.S. who were responsible for making insurance decisions in their household were recruited via an online research panel and surveyed via online self-completion.
ABOUT JEWELERS MUTUAL GROUP
Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual's powerful suite of innovative solutions and digital technology offerings helps jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers' strong financial position is reflected in their 38 consecutive "A+ Superior" ratings from AM Best Company, as of November 2024. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Miami, and Raleigh, North Carolina. To learn more, visit JewelersMutual.com.
SOURCE Jewelers Mutual Group
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