KNOXVILLE, Tenn., Feb. 21, 2017 /PRNewswire/ -- Jewelry Television (JTV), the leading omni-digital retailer dedicated to the jewelry and gemstones industry, ended 2016 with double-digit increases in sales and orders, which continued to outperform the wider retail sector.
For the calendar year, JTV reported its 2016 sales grew nearly 14%. By contrast, the wider retail sector saw single-digit sales growth in 2016. The National Retail Federation expected annual growth of 3.4% in its latest forecast for Retail Industry Sales (excluding automobiles, gasoline stations and restaurants).
JTV's ongoing strategic investment in market-leading engagement helped drive even stronger growth in mobile commerce. Both mobile visits and mobile sales increased by more than 30% year-over-year.
"Our unique omni-digital strategy across broadcast, mobile and online platforms is engaging new and returning customers in a way that drives powerful growth for our top and bottom line," said Tim Matthews, Chief Executive Officer, JTV. "We are committed to elevating the customer experience and continue to develop a dynamic and powerful retail platform."
In the holiday quarter of 2016, JTV posted an increase of 7% in sales when compared to the same period of 2016.
Although best known for its innovative broadcast media platform, JTV also has demonstrated industry leading customer engagement on its web property, jtv.com. In 2016, JTV was identified by analytics company SimilarWeb, as the #1 site for customer engagement as defined by average visit duration. Additionally, it was recently selected by Internet Retailer as one of the top 100 innovative e-retailers due to its mobile execution.
About Jewelry Television®: Jewelry Television® (JTV) is the leading retailer of jewelry and gemstones in the United States. Privately-held with a proven 23 year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including broadcasting live programming 24 hours a day, seven days a week to 86 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust social media presence. As part of its commitment to the development and distribution of educational content and consumer satisfaction the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. The company's website, JTV.com, is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2015. Visit JTV.com for more information or socially connect with JTV at: Facebook, Twitter, LinkedIn and Instagram.