J.J. Rendon's Strategies Result in 2 Presidents Elected, in 2 Countries, Within 8 Months

Venezuelan political strategist J. J. Rendon strengthened Juan Manuel Santos' campaign for the Colombian presidency

Jun 22, 2010, 11:54 ET from TransMedia Group

BOCA RATON, Fla., June 22 /PRNewswire-USNewswire/ -- Venezuelan-born political strategist and consultant Juan Jose Rendon, who managed and designed the campaign of the current the President of Honduras, Porfirio Lobo Sosa, adds another victory to his already long list. Rendon was the political consultant for the newly elected President of Colombia Juan Manuel Santos.

J.J. was brought onto the campaign with only 21 days until the primary election. In some pre-election polls Santos was trailing by as much as 10% at the time. The new President dominated that primary and then won Sunday's election with 69% of the vote.

In less than a year, J.J. catapulted two of his clients to the presidency, fortifying democracy in Latin America.

Rendon was hired to give the "U" Party of Colombia a complete turnaround. He's credited with re-energizing the party and helping Santos focus his message on the generation of economic and job growth, a move which placed him in top standing with the Colombian people. Rendon also helped mobilize the campaign through the internet, more specifically using social-networking sites such as Facebook.

Years ago, the Venezuelan political specialist worked successfully alongside President Alvaro Uribe to help launch the "U" Party, which later became a platform for Santos.

Rendon, who has a home in Miami, is a firm believer in democracy for Latin America and wants to stop other countries from falling into the influence of so-called, "Chavismo." The 46-year-old brilliant political mind has managed 22 political campaigns, of which he's won 20 in more than 20 Latin American countries. J.J. has spent more than 20 successful years in politics. He has been dubbed the "Guru' of Latin American Politics.

Rendon studied publicity, marketing and psychology in Venezuela and Italy, and has worked as a university professor and a lecturer.

Media Contact: Carla Pardo 561-750-9800 x229, cpardo@transmediagroup.com.

SOURCE TransMedia Group