Keesler Federal Sponsors LSU Athletics

Keesler Federal Dons the Purple and Gold and Becomes "Proud Partner of LSU Athletics"

BILOXI, Miss., July 24, 2025 /PRNewswire/ -- Keesler Federal Credit Union has signed a sponsorship agreement with SEC powerhouse LSU to become a "Proud Partner of LSU Athletics" beginning in the upcoming football season. The five-year sponsorship agreement covers all LSU sports including football, basketball, baseball, and women's gymnastics through 2029.

The agreement comes as Keesler Federal greatly expands its Louisiana footprint with its merger with Jefferson Financial Federal Credit Union.  The merger is the largest credit union merger in Louisiana and Mississippi history. Keesler Federal will add 14 branch locations stretching from New Orleans to Baton Rouge once the merger is completed in March 2026,

"We are proud to support LSU Athletics and their student-athletes, and to be associated with their globally-recognized standard of excellence," said Andy Swoger, President and CEO of Keesler Federal Credit Union. "The partnership will serve Keesler Federal well as we significantly expand our brand across the region."

Keesler Federal members will see the credit union promoted in Tiger Stadium, Alex Box Stadium, the Pete Maravich Assembly Center, and across LSU social media.

The partnership with LSU Athletics follows other Keesler Federal sponsorships, including University of Southern Mississippi Athletics, the Biloxi Shuckers and Keesler Federal Park, the Biloxi Breakers, and the New Orleans Saints and New Orleans Pelicans.

"Our purpose at Keesler Federal is simple – we build stronger communities," said James Hollingsworth, Chairman of the Board of Directors. "Sponsorships are one of the many ways we invest in the communities of our region."

About Keesler Federal
Established in 1947 in Biloxi, Keesler Federal is the largest credit union headquartered in Mississippi, with more than 370,000 members and $5 billion in assets. Named by Newsweek in 2025 as one of the best credit unions in America, the not-for-profit cooperative has 41 branches in Louisiana, Mississippi, Alabama, and the UK. Keesler Federal membership is available to anyone who lives, works, worships, or attends school within its service areas. For more information, visit KFCU.org and follow us on Facebook, Instagram, X (Twitter), LinkedIn and YouTube.

SOURCE Keesler Federal Credit Union