NASHVILLE, Tenn., May 21, 2015 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today released the latest commercial spots for its Ecopia line of fuel-efficient tires, which feature actor Ken Jeong and a team of Bridgestone engineers on a road trip to Las Vegas. Jeong speeds past gas stations and heckles other drivers who have to stop and fill up, while he enjoys the fuel-efficient benefits offered by Ecopia EP422 Plus tires from Bridgestone. Engineered to appeal to today's savings-minded consumers, the ads demonstrate how Ecopia EP422 Plus tires offer greater fuel savings, enabling drivers to travel an extra 20 miles per tank.*
"At Bridgestone, we focus on innovation that serves those who use our products, and the fuel-saving attributes of the Ecopia EP422 Plus tire are a prime example of that commitment," said Philip Dobbs, chief marketing officer, Bridgestone Americas. "Better fuel-efficiency translates to savings at the pump, and that continues to resonate with Americans as they look to stretch their dollars. Ken Jeong's unique comedic style as he cruises past gas stations is the perfect way to demonstrate how choosing the right tire can deliver increased savings at the pump and keep more money in the bank."
The Bridgestone Ecopia tire television ad campaign will premiere May 25 during widely watched programming on ESPN, NBC Sports Network, AMC, HGTV and more. In addition to the :30 second premiere spot entitled "Vegas," Bridgestone will run a :15 second spot entitled "Sanitizer." Social media engagement with Jeong and an integrated digital campaign will support the series of broadcast ads.
Julia Melle, senior vice president and executive creative director, Publicis Dallas, stated, "Who better to feature with Bridgestone's new fuel-efficient Ecopia EP422 Plus tire than actor and comedian Ken Jeong on his way to Vegas. In the way only he can, Ken mocks those who have to stop for gas as he drives on past the gas station with his Ecopia EP422 Plus tires from Bridgestone."
The fuel savings offered by the Ecopia EP422 Plus tire contribute to the company's global goal to improve tire rolling resistance by 25 percent by 2020. The Ecopia tire line also moves Bridgestone closer to its long-term environmental vision of achieving a 50 percent reduction in CO2 emissions by the year 2050 and beyond.
The Ecopia EP422 Plus tire from Bridgestone delivers dependable all-season performance, confident handling and a comfortable ride — all backed by a 70,000 mile treadwear limited warranty. It is available in 43 sizes, ranging from 15" to 18" rim diameters, and is designed to fit many of the most popular coupes, sedans and wagons on the road today. The Ecopia EP422 Plus tire also fits select minivans. To learn more about the fuel-efficient Ecopia tire line from Bridgestone or to find a Bridgestone retailer, visit BridgestoneTire.com/Ecopia.
*Based on rolling resistance in lab testing comparing Ecopia EP422 Plus (215/60R16) to Firestone FR710 (215/60R16) when new. Extra 20 miles based on 400 miles per tank. Actual results may vary based on proper tire maintenance, vehicle, driving style and road conditions.
About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.
Client: Bridgestone Tires
Campaign Title: Everyday Performers
Agency Location: Dallas, TX
Executive Creative Director/s: Bob Moore, Julia Melle, Eric Moncaleano
Copywriter: Jacob Latchem
Art Director: Blake Cleavenger, Julius Prilianto
Producer/s: Nicky Furno
Account: Rick Rogers, Sarah Hartline, Matt Duerr, Jaclyn Hansell
Production Company: Tool
Director: Erich Joiner
Executive Producer: Lori Stonebraker
Producer: Nadine Brown
Editorial Company: Whitehouse Post
Editor: Heidi Black, Keith Hamm
Producer: Joni Williamson, Annie Maldonado
SOURCE Bridgestone Americas, Inc.