Keyboard Market to grow by USD 1.24 billion from 2022 to 2027, The growth in the e-commerce industry drives the market - Technavio

NEW YORK, Sept. 6, 2023 /PRNewswire/ -- The keyboard market by technology (Wired keyboard and Wireless keyboard), application (Corporate, Personal, and Gaming), and geography (North America, APAC, Europe, South America, and Middle East and Africa) - Forecast and Analysis 2023-2027" report has been added to Technavio's offering. The growth in the e-commerce industry is notably driving the market growth. The adoption of e-commerce platforms is on the rise, driven by their convenience, security, and time-saving benefits, coupled with the increasing proliferation of the Internet and smartphones. E-commerce giants like Amazon.com, ALIBABA GROUP, and eBay are particularly popular among millennials. The appeal of these platforms lies in their attractive discounts and comprehensive product descriptions provided on their online interfaces. The growth of the e-commerce market is further boosted by factors such as increased Internet penetration, growing customer confidence in online retail, and the availability of swift shipping services. Consequently, these factors are anticipated to propel the growth of the keyboard market throughout the forecast period. With ISO 9001:2015 certification, Technavio has proudly partnered with more than 100 Fortune 500 companies for over 16 years. The potential growth difference for the keyboard market between 2022 and 2027 is USD 1.24 billion. Get deeper insights into the market size, current market scenario, future growth opportunities, major growth driving factors, the latest trends, and much more. Buy Full Report Here

Market Challenge 

The availability of counterfeit products is one of the major challenges hindering the keyboard market growth. The growing demand for counterfeit products is being driven by price-conscious consumers and those who may not be familiar with genuine branded items. These counterfeit products are designed to mimic established brands, offering a visually appealing and cost-effective alternative. As a result, the presence of these cheap imitations contributes to competitive pricing pressures within the market. Moreover, counterfeit products have become widely accessible through various distribution channels, including both physical and online retail outlets, in many countries. Despite the efforts of legitimate companies and stakeholders to curtail the sale of these products, their availability remains prevalent. Consequently, this phenomenon is exerting a negative impact on market growth. Thus, these factors are anticipated to pose challenges to the expansion of the market during the forecast period. Learn about additional key drivers, trends, and challenges available with Technavio. Read FREE Sample PDF Report Now

• The wired keyboard segment is estimated to witness significant growth during the forecast period. The growth of the keyboard market is being driven by several key factors. The increasing adoption of personal computers (PCs) and their expanding applications in sectors like education and government is a significant contributor to market growth. Furthermore, the rising popularity of e-sports is also boosting the demand for keyboards. Many market players are collaborating with e-sports organizations to offer gaming peripherals, including keyboards, mice, and mouse pads. An emerging trend is the introduction of more wireless keyboards in the market, leveraging technologies like Bluetooth and Wi-Fi. While wired keyboards have been widely used by corporate entities, individuals, and gamers, the proliferation of wireless keyboards and their versatility across various applications may potentially have a dampening effect on the growth of the wired keyboard segment. Consequently, this segment is expected to experience moderate growth within the global keyboard market during the forecast period.
• North America is estimated to account for 39% to the growth of the global market during the forecast period. The increasing adoption of technology in countries such as the US and Canada is contributing to the global keyboard market growth in North America. View FREE Sample Report for insights into the contribution of all the segments and regional opportunities in the report.

Key Companies in the keyboard market:

A4TECH, ASUSTeK Computer Inc., Cooler Master Technology Inc., Dell Technologies Inc., EPOMAKER, GN Store Nord AS, HP Inc., Keetronics India Pvt. Ltd., Kinesis Corp., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Panasonic Holdings Corp., Rapoo Europe BV, Razer Inc., Shenzhen Riitek Technology Co. Ltd., Targus Asia Pacific Ltd., Xiaomi Communications Co. Ltd., Fujitsu Ltd., and Microsoft Corp

Related Reports:

The mechanical keyboard market is estimated to grow at a CAGR of 6.79% between 2022 and 2027. The size of the market is forecast to increase by USD 155.64 million.

The computing mouse market is estimated to grow at a CAGR of 9.03% between 2022 and 2027. The size of the market is forecast to increase by USD 1,654.94 million. 

ToC:

Excustive Summary

Market Landscape

Market Sizing

Historic Market Sizes

Five Forces Analysis

Market Segmentation by Technology

Market Segmentation by Application

Customer Landscape

Geographic Landscape

Drivers, Challenges, & Trends

Company Landscape

Company Analysis

Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio