New Visual Identity Unveiled to Reflect Continued Evolution
BOSTON, April 7, 2025 /PRNewswire/ -- Kezar Markets, LLC, owner of the broker-dealer operator of the LeveL and Luminex Alternative Trading Systems, today announced its rebranding transition and new visual identity to LeveL Markets, LLC, effective immediately. As part of the announcement, the organization officially retired the Kezar Markets corporate brand name, previously unveiled following the completion of the LeveL and Luminex merger, naming LeveL Markets the broker-dealer operator of the two ATSs. The company unveiled a new logo, website address, and social media identity to reflect the rebranding.
As the company evolves and grows, LeveL Markets is committed to delivering innovative, customizable trading solutions and fostering a dynamic market ecosystem that connects the buy-side and sell-side communities. Guided by its new slogan, 'Driving Innovation through Collaboration, LeveL Markets' mission is to enhance its clients' trading strategies by partnering with them to develop solutions that improve the client experience. Access our revised website at: www.levelmarkets.com.
Steve Miele, CEO of LeveL Markets, shared, "Adopting our new corporate brand marks a pivotal moment in the evolution of our company. Since stepping into the CEO role earlier this year, I've been impressed by the strides we've made in integrating two highly regarded Alternative Trading Systems along with the buy-side and sell-side communities we serve, which has already had a significant impact on the US capital markets. The transition to the LeveL Markets name aligns naturally with our vision and reflects our commitment to continue 'leveling the playing field' for all market participants. It also signals our growth as a dynamic equity trading ecosystem and our global expansion ambitions of becoming the leading universal liquidity facilitator."
LeveL Markets was created through the 2022 merger of the entities that operated the LeveL ATS, a leading US equity dark pool trading venue for the sell-side, and Luminex ATS, a block trading venue built for the buy-side, creating an opportunity to bring innovation to both the buy-side and sell-side communities. LeveL Markets is an SEC-registered broker dealer and FINRA member, currently operating the two ATSs.
About LeveL Markets, LLC
LeveL Markets is a US trading marketplace and technology solutions provider, and the broker-dealer owner and operator of the LeveL and Luminex Alternative Trading Systems. With a focus on client service, fair, cost-effective trading execution, and disruptive trading technology, LeveL Markets provides a solutions-driven, low-cost platform for equities trading with a deep pool of buy and sell-side liquidity. Formed in 2022, and formerly branded as Kezar Markets, LeveL Markets bridges the gap between institutional and sell-side trading communities, thereby providing an ecosystem of fintech products and services that range from continuous crossing trading platforms to VWAP order types, to sophisticated, low-latency trading solutions.
Headquartered and founded in Boston, Massachusetts, LeveL Holdings is the legal parent entity for the LeveL Markets broker-dealer, the operator of its two leading ATSs, LeveL ATS, and Luminex ATS. For sales or additional information please contact: [email protected] or [email protected]. Visit our website: www.levelmarkets.com and follow us on LinkedIn and X.
Media Contact:
LeveL Markets
[email protected]
SOURCE LeveL Markets
Share this article