Kidfresh to Further Disrupt and Expand the Children's Food Category with New Funding
Frozen Kids Meal Brand Secures Significant Growth Investment
Apr 25, 2017, 09:00 ET
NEW YORK, April 25, 2017 /PRNewswire/ -- Kidfresh, the fast-growing brand of better-for-you frozen kids meals announced today that it has closed on its Series B equity round of funding led by Monogram Capital Partners, alongside existing institutional investors Emil Capital Partners and AccelFoods.
Founded by Matt Cohen and Gilles Deloux, two fathers frustrated by the lack of better-for-you food choices for their children, New York based Kidfresh has grown into a nationally distributed line of frozen meals. The Kidfresh platform offers a line of reinvented children's favorite meals enriched with vegetables, made with wholesome ingredients and no artificial flavors, colors, or preservatives. This round of funding will be used to accelerate growth and continue to disrupt the category, expand the Kidfresh team, drive brand awareness and support its rapid expansion into new growth channels.
"We want children to have better food choices than we had as kids," says Kidfresh Co-Founder Matt Cohen. "Today's parents are saying no to processed foods and yes to nutritious and convenient meals for their children. We are creating a solution for them and a destination in the frozen food aisle. Monogram, Emil Capital and AccelFoods constitute the dream team for Kidfresh and are simply the best partners in the industry. We are thrilled!"
"We are incredibly excited to join the Kidfresh team," said Monogram Founder and Partner Jared Stein. "In today's often crowded consumer landscape, Matt and Gilles have built a brand with a strong reason to exist in a category of frozen food that is starved for innovation. At its core, Kidfresh is on an authentic mission to provide parents with food offerings that are equal parts healthy and convenient at an approachable price point. We believe the next generation of moms will increasingly look to Kidfresh as a trusted partner in feeding their families, and look forward to supporting the team in this exciting next phase of growth."
"As a Venture Capital firm focusing on the new American consumer and its desire and demand for 'better and healthier choices', Kidfresh has been a perfect fit for us since our first investment a few years ago," commented Founding Partner Andreas Guldin. "And we are so excited to further support the vision, the brand and the exceptional management of Kidfresh on the journey to provide just better food and real solutions to consumers who care about what their families eat!"
AccelFoods Co-Founder and Managing Partner Jordan Gaspar added, "In partnering with Kidfresh, we see tremendous opportunity in investing behind a company that addresses an underserved market, children. As working moms, we have been looking for a platform focused on nutrition for young families since we launched AccelFoods. It is time for innovation in our children's meal solutions. We look forward to supporting a banner year for Kidfresh as it continues its mission to transform the food that working parents offer their families." The early-stage investment fund is known for curating innovative brands in food & beverage and positioning them for high growth.
ABOUT KIDFRESH
Created by parents for parents with the help of pediatric nutritionists and top chefs, Kidfresh has grown from its initial concept store in New York City to become a pioneer in frozen kid's meals packed with goodness and hidden vegetables. Kidfresh is the solution to today's busy moms and parents that want convenient and better-for-you kid's meal options, now available in over 9,000 grocery stores nationwide. For more information visit the Kidfresh website and follow @KidfreshFoods on Facebook, Twitter, Pinterest and Instagram.
ABOUT MONOGRAM CAPITAL PARTNERS
Headquartered in Los Angeles, CA and founded in 2014, Monogram Capital focuses exclusively on investing in emerging consumer and retail brands through both minority growth and control transactions. The firm looks for opportunities to partner with founders and strong management teams, investing $5-30 million of equity per transaction. Kidfresh represents the firm's seventh investment in three years.
ABOUT EMIL CAPITAL PARTNERS
Headquartered in Greenwich, CT, and founded in 2012, Emil Capital Partners focuses on investing in early stage companies in the sector of consumer goods, internet enable services and digital media. Since its inception, the fund has made 27 investments including key brands in their respective sectors like UBER, Cheribundi, Goodbelly, Chef's Plate and Kidfresh. Emil Capital Partners has been rated numerous times as one of the most active investors in the space of consumer goods and continues to look for disruptive opportunities in changing "big food to good food".
ABOUT ACCELFOODS
AccelFoods is an investment fund fueling innovation in the food and beverage industry with access, community, expertise, and infrastructure. The Fund works with founders to bridge the gap between their innovative thinking and the resources needed to scale to the highest levels of growth. To learn more please visit the AccelFoods website at:http://www.accelfoods.com.
SOURCE Kidfresh