Kodiak and Youth Sports Alliance Join Forces to Inspire Active Living

PARK CITY, Utah, Oct. 26, 2023 /PRNewswire/ -- Kodiak and the Youth Sports Alliance (YSA) are teaming up to inspire students living in the Wasatch Back to live healthy, active lives. Kodiak signed on as the title sponsor for the Youth Sports Alliance's Get Out & Play and ACTiV8 afterschool programs for the school year. This collaboration reflects Kodiak's and YSA's ongoing commitment to getting kids outside, pursuing adventures and promoting active, healthy lifestyles.

As the title sponsor, Kodiak will play an integral role in furthering YSA's mission by providing financial support and nutritional resources to support YSA's afterschool programs. 23 schools throughout the greater-Park City area will receive Kodiak's protein-packed products to fuel their adventures, whether that be gearing up to learn a new sport or exploring new hobbies. 

Like YSA, Kodiak was founded in Park City when the founder Joel Clark went door to door in the Park City Pinebrook neighborhood selling his grandmother's pancake mix. Kodiak is now excited to give back to the very community that supported them from the very beginning.  The partnership emphasizes Kodiak's core values of promoting adventure and wellness while fostering a sense of community. Kodiak was drawn to YSA's mission of increasing outdoor accessibility for all local students regardless of their family finances, gender, race, or abilities.

YSA is a respected nonprofit organization dedicated to enhancing the lives of young people through sports and healthy activities. Last year more than 2400 students participated in their Get Out & Play and ACTiV8 afterschool programs.  Through these programs, YSA empowers children and teenagers with the resources and opportunities to engage in active play, develop essential life skills, and build a strong sense of camaraderie.

"The Youth Sports Alliance is a perfect match for our company's philosophy," said Cory Bayers, CMO at Kodiak. "Kodiak is on a mission to 're-wild' our youth by helping them to get outside and experience all the outdoors has to offer. We are excited to support YSA in their efforts and fuel the adventure of kids from all backgrounds within our own community, paving the way for a healthier future."

Through this partnership, Kodiak and YSA aim to make a positive impact on the lives of thousands of young people by providing them with the tools they need to lead active, healthy, and fulfilling lives.

"We are incredibly grateful to Kodiak for their generous support and shared vision," said Emily S. Fisher, Executive Director of the Youth Sports Alliance. "Their commitment to health-conscious lifestyles and community well-being aligns perfectly with our goals. Together, we can create a brighter future for our youth."

For media inquiries, please contact:
Emily Fisher, Executive Director, Youth Sports Alliance, 435-640-8520, [email protected]
Megan Hollett, Kodiak PR, [email protected]

For more information about Kodiak Cakes and the Youth Sports Alliance, visit:

• Kodiak: https://kodiakcakes.com/
• Youth Sports Alliance: https://ysausa.org/

About Kodiak
On a mission to "Feed Epic Days and Wilder Lives," Kodiak inspires people to live wilder, wide-open lives by feeding epic days through real breakfasts. Mountain raised among the Wasatch Mountains of Park City, UT, Kodiak strives to make breakfast un-boring – outfitting everyone who is hungry to get out and expand the day's range with delicious, filling, whole grain greatness while nourishing the land, lives and wildlife that sustain us. For forty years Kodiak has crafted breakfasts with no GMOs, preservatives, or anything artificial with great taste and honest ingredients. For more information about Kodiak, please visit www.kodiakcakes.com or follow the adventure on Instagram @KodiakCakes.

The Youth Sports Alliance (YSA) is a Utah-based nonprofit organization committed to enriching the lives of young people through sports and healthy lifestyle activities. YSA was established as a legacy of the 2002 Winter Olympic Games to increase the number of children participating in winter sport programs in Summit and Wasatch Counties. Each year, we engage 3700 young people in our community through our afterschool programs and fundraising support to local winter sport clubs. YSA is committed to providing tangible need-based financial assistance to young people in our community — whether making their first tracks or aspiring to make their first Olympic Teams.

SOURCE Kodiak