Kroger Introduces HemisFares

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Oct 01, 2015, 08:57 ET

CINCINNATI, Oct. 1, 2015 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced a new line of corporate brand products, imported directly from the most food-rich regions of the world. HemisFares™ is a guided tour of the best-of-the-best tastes the planet has to offer – found exclusively at the Kroger family of stores.

Kroger introduced the brand with 27 authentic Italian products currently on shelves, and plans to add more products and countries soon.

"Just like American barbeque can mean many different flavors: spicy, smoky, more of a vinegar base, Italian food changes considerably as you travel across the country," said Gil Phipps, Kroger vice president of Corporate Brands. "Imagine landing in Italy and getting an in-depth, guided tour from village to village, experiencing the single best example of the most beloved foods from each region. Our goal with HemisFares is to bring only the best food finds to our customers."

Kroger is working side-by-side with the best food connoisseurs, some with decades of experience, to identify the most delectable, regional culinary treasures from around the world. Kroger's Corporate Brands team travels to those regions, diving into what makes each edible treasure and locality unique. Gelato, for example, originated in Sicily. HemisFares Sicilian Gelato is made from grass-fed cows who roam the Sicilian countryside. These cows are milked daily and provide the fresh cream used to make the rich and creamy HemisFares Sicilian Gelato that is sold on Kroger shelves.

The packaging on each product is also unique, as it tells the story of the food find. It takes customers on a journey, explaining precisely where it came from and what makes that product the best-of-the-best. Each HemisFares item has a "find number" on the packaging to direct customers to other similar products in the HemisFares brand that they may enjoy.

Customers can expect additional HemisFares products over the next year, from regions including Spain, Japan and others.

"Whether you're epi-curious or just like eating and sharing incredibly tasty food, when you see our HemisFares brand, you can trust the product within is the best this planet has to offer – bar none," said Phipps. "We're sure customers will enjoy them as much as we enjoy finding them. So, join us on 'A Journey of Epicurean Proportions."

Kroger, one of the world's largest retailers, employs nearly 400,000 associates who serve customers in 2,623 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 781 convenience stores, 327 fine jewelry stores, 1,350 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar Club.

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SOURCE The Kroger Co.