LAGOS Launches National Advertising Campaign: MY LAGOS MY WAY

NEW YORK, Sept. 23, 2014 /PRNewswire/ -- Designer jewelry brand, LAGOS will launch their multi-channel advertising campaign this fall with a message of bold femininity.  The signature LAGOS design, Caviar, is the core of the brand design portfolio and will be visually expressed throughout the campaign.  More specifically, the Signature Caviar bracelet stack will take center stage in the styling of the fall campaign, shot by fashion photographer, Sharif Hamza.   

"The theme of the campaign, MY LAGOS MY WAY, was a strategic decision to promote a successful, long-term message to reinforce LAGOS as a leading designer jewelry brand," comments President, Chris Cullen.  "As a company, we are clearly focused on what differentiates us: Caviar, the icon of the brand.  We wanted our new advertising campaign to reflect that focus, both today, and for years to come." 

The LAGOS woman is strong and smart; her integrity is a core attribute of the brand. These qualities were at the forefront in choosing a synergistic partner to create the campaign.  MODCo Creative, a New York based powerhouse agency owned and operated by Sara Rotman reflects the same distinctive characteristics that portray the LAGOS woman.  Cullen continues, "MODCo created the MY LAGOS MY WAY campaign based on the deliberate and strategic directive given to them." 

The MY LAGOS MY WAY tagline was chosen to bring Caviar to life. Our customers are dedicated to styling their LAGOS Caviar in their own personal way.  LAGOS empowers a woman to be who she is, love herself and have the confidence to create her own signature look.

"We want the campaign to encourage customers to own iconic and classic jewelry that reflects who she is," says Founder, Steven Lagos.  "From the beginning we knew that the imagery should convey a sense of confidence and independence, two prominent attributes of the LAGOS Woman, throughout the tagline, the body language and the styling of the photography." 

LAGOS officially launched this campaign September 15^th through print, digital, social, as well as select events.

About LAGOS: In 1977 LAGOS was founded in Philadelphia by artist and master jeweler Steven Lagos. The brand pioneered a new category of jewelry, between fashion and fine jewelry.  In 1984 LAGOS introduced what has become its signature design: Caviar.  From Caviar bracelets to new collections, the brand conveys a vision of bold femininity and ignites the desire to own classic, iconic jewelry. LAGOS is available at independent jewelers and fine retailers including Neiman Marcus, Bloomingdale's, Nordstrom, and LAGOS.com.

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YouTube: https://www.youtube.com/user/lagosfinejewelry

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SOURCE LAGOS