Lane Bryant And Catherines To Partner With The Breast Cancer Research Foundation (BCRF)
COLUMBUS, Ohio, Oct. 1, 2018 /PRNewswire/ -- Plus size apparel brands Lane Bryant and Catherines will support the Breast Cancer Research Foundation (BCRF) once again by working to raise donations to fund lifesaving research.
This is the second year both brands will contribute donations that will support two research initiatives funded through BCRF: a project seeking to identify new therapeutic options for triple negative and BRCA-driven breast cancers, as well as a project aimed to improve the quality of life of female breast cancer survivors. In 2017, the brands raised over $700,000 in donations, surpassing an original goal of $500,000.
"Our campaign supporting the Breast Cancer Research Foundation is a meaningful initiative for Lane Bryant and Catherines, as the disease personally impacts many of our clients and associates," said Ascena Plus Fashion Segment President Eric Hunter. "To have an impact on valuable research aimed to improve the lives of breast cancer survivors and warriors through donations generated by our clients and associates is extremely humbling, and something we take great pride in."
Lane Bryant and Catherines will offer clients multiple opportunities to contribute to BCRF throughout the month of October:
Exclusive Merchandise: Lane Bryant and Catherines will offer BCRF-dedicated apparel in store and online, including jewelry and accessories. Lane Bryant's product assortment will include its exclusive brand, LIVI and its intimates brand, Cacique. Both brands will donate 10% of the purchase price of each piece (up to $200,000 for Lane Bryant) to BCRF.
Donate While Shopping: Clients who make a donation of $5 or more in store and online will receive a coupon book filled with exclusive offers for each respective brand. Both brands will also offer register round up opportunities to clients who shop in Lane Bryant and Catherines locations nationwide throughout October.
Exclusive Offer: Watch out for an exclusive Cacique Bra offer from Lane Bryant in October; on that day, the brand will donate $1 per Cacique bra purchased (up to $5,000) to BCRF.
Both brands will also celebrate survivors, those who continue to fight, and the researchers working toward a cure for the disease across their digital and social media channels.
To join Lane Bryant and Catherines' efforts in supporting BCRF, follow the brands' posts on social media throughout the month of October:
Facebook:
www.facebook.com/LaneBryant
www.facebook.com/catherinesplussizes
Twitter & Instagram:
@lanebryant
@catherinesplus
For more information, please visit www.lanebryant.com and www.catherines.com
About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 757 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About Catherines: As the fashion leader for extended plus sizes, Catherines occupies a special niche in the marketplace for an extremely underserved customer. The brand is the fashion and fit authority for women sizes 16W–34W and 0X–5X, including petites, inspiring women to feel stylish, beautiful and confident. Offering fresh, comfortable fashion that caters to customers' fit needs and lifestyle, Catherines' commitment to helping each customer look and feel her best is unparalleled. With nearly 400 locations nationwide, plus catherines.com, Catherines seeks to engage, connect, inform and inspire the women they serve. Catherines is a wholly owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit catherines.com for store locations and the latest fashion and trend information. Follow us on Facebook @CatherinesPlusSizes, and on Instagram, Twitter and Pinterest @CatherinesPlus.
About the Breast Cancer Research Foundation (BCRF): The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF will award $59.5 million to support the work of more than 275 scientists at leading medical and academic institutions across 15 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is one of the nation's most fiscally responsible nonprofits and is the only breast cancer organization in the U.S. with an "A+" from CharityWatch and Charity Navigator's highest rating of four stars. Visit www.bcrfcure.org to learn more.
SOURCE Lane Bryant
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