Lane Bryant Relaunches Right Fit Premium Denim and Kicks Off Two Exciting Sweepstakes on Facebook and in Stores

COLUMBUS, Ohio, Aug. 11 /PRNewswire/ -- Lane Bryant rocked the fashion world in 2007 with the launch of denim featuring Right Fit technology - a sizing revolution that finally made it possible for ALL women to look great in jeans.  And now back by popular demand, the brand known for designing clothes that perfectly fit a woman's curves is relaunching Right Fit, but with a new edge.  On August 16, Lane Bryant is kicking off the collection's 2010 launch with two engaging promotions encouraging customers to rock their Right Fit.

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First, customers can enter the Lane Bryant "Get Into Right Fit" Sweepstakes by simply heading over to their favorite Lane Bryant store, trying on a new pair of Right Fit jeans or pants, and entering a special promo code starting Aug. 16 at rightfitisback.com. Winners will receive free Right Fit jeans and pants and Lane Bryant Gift Cards. How simple is that?

Lane Bryant listened to its customers and made Right Fit even better. The new collection still features revolutionary 3-D technology that takes into account a woman's size and shape - and now it also features new washes, colors and lengths. From dark indigo to a slightly lighter shade Lane Bryant calls Rebel Wash, women will have jeans suitable for any occasion.  And the petite, average and tall lengths will give women a custom fit without a custom price tag.

Once a customer has added Right Fit jeans and pants to her wardrobe, she can show the world how great she looks by entering Lane Bryant's "How You Rock Your Right Fit" contest on Facebook!  Women can simply upload a video or picture of themselves in Right Fit pants or jeans to www.facebook.com/lanebryant. They should say why the unique Right Fit sizing system makes them look and feel confident.  For newbies to Right Fit, it's a great chance to tell the world,  "Yes! I finally found jeans that fit!" Fans will vote for their favorite pictures and videos and winners will receive Lane Bryant Gift Cards.  The Grand Prize winner will receive a $2,500 Lane Bryant Gift Card for a new wardrobe and her picture will be featured on Lane Bryant's wildly popular Facebook page.

Right Fit was created from groundbreaking research where thousands of women nationwide were measured using a 3-D body scanning system.  That data helped Lane Bryant create pants based on a woman's size and shape - straight, moderately curvy, and curvy. To date, Lane Bryant has sold more than 6 million pairs of pants featuring Right Fit technology.  Right Fit is available in stores in sizes 14-28.  All sizes, colors, washes and lengths are also available online. For more information about Lane Bryant and to see and shop our entire Right Fit pants and denim assortments, please visit lanebryant.com.

About Lane Bryant - Lane Bryant is the nation's leading women's specialty full figured apparel retailer, providing stylish, high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and Cacique intimate apparel. Lane Bryant and Cacique fashions are available nationwide at its nearly 750 Lane Bryant stores, 107 Lane Bryant Outlet stores, and at lanebryant.com and cacique.com. Lane Bryant is owned and operated by Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant