Lavazza to launch Lavazza ¡Tierra! and Grand Hotel at the 2016 National Restaurant Association Show

CHICAGO, May 21, 2016 /PRNewswire/ -- Lavazza returns to the National Restaurant Association show in Chicago to showcase an array of coffees specifically crafted for restaurant and hotel trade partners.

As part of a global strategy to offer optimal product and service solutions to the foodservice industry, Lavazza will introduce a new product line for hotels, Grand Hotel, as well as the new single-origins from Tanzania and Brazil, known as ¡Tierra! Single Origins.

Designed to exalt the Lavazza Experience, the newly-designed 3,000 sq. ft. booth is divided into areas that will allow visitors to appreciate and enjoy the brand's channel-specific product offering, exemplified also by signature Lavazza recipes, that will be professionally prepared on premises by Lavazza's baristas and Training Center experts.

Lavazza !Tierra¡ Single Origins is a sustainability project that originated in 2002 and was developed in collaboration with NGO Rainforest Alliance, in an effort to improve the social and environmental conditions and production techniques of coffee-growing communities across Ethiopia, Tanzania, Vietnam, Brazil, India, Peru, Honduras and Colombia.

"Key aspects of the !Tierra¡ Single Origins range reflect our commitment to offer the best coffees, with a distinct flavor characterization, as well as an ethically sustainable supply chain," said Ennio Ranaboldo, Chief Executive Officer of Lavazza in North America. "We are excited to showcase these extraordinary products in a context that speaks to the passions and style of the Lavazza brand."

"We feel !Tierra¡ Single Origins will resonate strongly with those operators who are seeking authenticity and distinction for their coffee programs," Michele Abo, Lavazza's Chief Sales Officer of Lavazza in North America, explains. "We look forward to sharing this experience with our restaurant and hotel partners."

Lavazza will be at the NRA Show, booth #9403, at Lakeside Center, from May 21^st - 24^th, 2016 in the McCormick Place Convention Center - Chicago, USA.

About Lavazza
Established in 1895 in Turin, the Italian roaster has been owned by the Lavazza family for four generations. In sixth place in the world ranking of roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting about 55% of its production. Lavazza employs a total of about 3,000 people with a turnover of more than €1.4 billion (2015 estimate). Lavazza invented the concept of blending — or in other words the art of combining different types of coffee from different geographical areas — in its early years and this continues to be a distinctive feature of most of its products. The company also has 25 years' experience in the production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumption technologies and systems. Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalization strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious Museums like New York's Guggenheim Museum and Venice's Musei Civici Veneziani.

SOURCE Lavazza