VERNON HILLS, Ill., Aug. 23, 2017 /PRNewswire/ -- For more than 30 years, educational toy company, Learning Resources®, has helped millions of children develop a love of learning and build the educational skills needed to get them ready to take on the world. A recent survey conducted by the brand revealed that parents are more motivated than ever to take an active role in educating their children. In fact, 66-percent of parents consider themselves primarily responsible for their children's education. In response, Learning Resources is launching a marketing campaign that speaks directly to these active, highly-involved parents. Headlined by the new slogan, "Learning is Where We Play," the campaign includes a 30-second TV spot, robust digital advertising and a partnership with the Busby family from TLC's hit show, OutDaughtered. There is also a dedicated page on Learning Resources' website where parents can find tools, tips and toys that can help their children "Learn Through Play Every Day," the rallying cry of the brand's new marketing work.
"Parents are taking the responsibility of educating their children more seriously than ever," said Learning Resources CMO, Marie LaPlante. "We feel a responsibility to go beyond making the best educational toys by showing parents how to create moments of learning through play every day."
As the parents of the only all-female quintuplets in the country, Danielle and Adam Busby are well aware of the need for creative resources to help their kids learn through play. The family is best known for their appearance on TLC's hit reality series, OutDaughtered, where they demonstrate balancing their daily lives while teaching their children through play from a young age.
"We hear from our viewers all the time how important it is for them to foster their children's education," said Danielle Busby, mother of six and star of OutDaughtered. "Our children love Learning Resources toys, and I love watching them have 'aha' moments and develop a love for learning."
Busby says she makes it her goal to do at least one thing each day that supports her daughters' education. And, Learning Resources is making it easy for all parents to do the same through a Learning Minutes Calendar, which helps parents easily incorporate a fun, educational activity for just a few minutes every day in order to reverse the summer slide and prepare for back-to-school. Families can earn points toward free toys from Learning Resources by using the calendar through the end of September.
For more information and resources, including the Busby family's tips for learning through play every day, and a "Learning Rocks" Spotify playlist of educational tunes, visit Learning Resources' campaign landing page at www.learningresources.com/learnandplay.
New episodes of TLC's OutDaughtered air on Tuesdays at 9/8c. Plus, catch up on full episodes of OutDaughtered anytime, anywhere on TLC GO.
SOURCE Learning Resources