LIFEWTR® Grows Bottled Water Portfolio with LIFEWTR Immune Support
The new water beverage features 10% of the recommended daily value of Zinc
23 Mar, 2021, 09:19 ET
PURCHASE, N.Y., March 23, 2021 /PRNewswire/ -- LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, today debuts LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.
"Research has shown that consumers are increasingly prioritizing beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function," said Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. "Because we are committed to matching that demand with industry-leading innovation, we're thrilled to launch the LIFEWTR brand's first line extension, LIFEWTR Immune Support."
Since the brand's debut, LIFEWTR bottles have served as a canvas for emerging artists to showcase their creative expressions, and in turn, inspire future generations of creators.
The LIFEWTR Immune Support bottle will feature a blue cap, a key differentiator from the original LIFEWTR, as well as a code-based design from Zach Lieberman, an artist and educator at the forefront of computer graphics and human-computer innovation. The design was first introduced on the premium bottled water brand's seventh design series, Art Through Technology, in 2019.
LIFEWTR Immune Support (1L) is now available at retailers nationwide.
For more information on LIFEWTR Immune Support, please visit LIFEWTR.com.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
Contact: Amanda Yodice, [email protected]
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