Lime-A-Rita Partners with the Atlanta Hawks to Launch Exclusive Fashion Collection

NEW YORK, Nov. 18, 2016 /PRNewswire/ -- Today, Lime-A-Rita announced a regional partnership with the National Basketball Association (NBA) to feature unique in-arena experiences for fans and an exclusive fashion collaboration with the Atlanta Hawks. The brand has teamed up with NBA celebrity stylist and designer Megan Ann Wilson to produce the "shegotgame™" collection, a female athleisure clothing line inspired by the Atlanta Hawks and Lime-A-Rita's portfolio of bold flavors, and will include leggings, bodysuits, bomber jackets and sports bras.

The "shegotgame™" collection is part of the debut of "THIS IS MY JAM" – Lime-A-Rita's new multi-media activation designed to engage female NBA fans by celebrating their passion for sports and fashion. The collection will be unveiled at the Hawks' home game against the New Orleans Pelicans on Tuesday, Nov. 22.  The pieces will be introduced in a pop-up shop on the concourse and available for purchase that night and at select home games throughout the season.

"THIS IS MY JAM" gives us the opportunity to tap into two major female passion points: sports and fashion," said Selena Kalvaria, senior brand manager for Lime-A-Rita. "We can't wait for Atlanta Hawks fans to see what we've been working on with Megan Ann Wilson and to experience game night in a new way with Lime-A-Rita this year."

To bring female fans closer to the sport they love, Lime-A-Rita's "THIS IS MY JAM" campaign aims to create meaningful connections between women and their favorite team through giveaways and one-of-a-kind experiences in the arena that will encourage fans to interact with Lime-A-Rita, and each other, in real time and through social sharing. This season, fans can look forward to a "THIS IS MY JAM" GIF booth on-site at Philips Arena, featuring a kaleidoscope backdrop for fans to capture their experience and share on social with the hashtag #MyJam.

"The Atlanta Hawks are excited to partner with Lime-A-Rita in introducing the "shegotgame™" collection.  We think it aligns perfectly with how we approach creating unique game experiences and touch points that are reflective of our fans," said Pete Thuresson, senior vice president of corporate partnerships for the Atlanta Hawks and Philips Arena.  "Collaborations like 'THIS IS MY JAM' help us to provide more customized and authentic audience engagement that extends from game night to well outside of the arena."

At select retail locations throughout the NBA season, Lime-A-Rita will be offering an in-store sweepstakes giving consumers the chance to win tickets to select NBA games and a grand prize giveaway of a trip to the NBA All Star Game in New Orleans on Sunday, Feb. 22. The sweepstakes will be open to consumers 21 years of age or older at the time of entry.

For more information on Lime-A-Rita and Lime-A-Rita Splash, visit www.limearita.com or follow the "THIS IS MY JAM" conversation on social media with #MyJam.

About Anheuser-Busch  
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 19 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

About the Atlanta Hawks  
With a bold identity and strong new ownership, the Atlanta Hawks Basketball Club and Philips Arena remain committed to making Atlantans proud on the court and off. The 2014-15 Southeast Division Champions, the Hawks have made the postseason in nine consecutive seasons and reached the Eastern Conference Finals for the first time in franchise history in 2015. Off the court, the organization has built a culture of inclusion, diversity and innovation, all with a touch of Southern Hospitality. It continues into the community where the organization builds bridges through basketball, whether by constructing and refurbishing courts in Atlanta neighborhoods, providing scholarships to our basketball camps, or surprising and delighting our fans with unique Atlanta Hawks experiences. Atlanta Hawks Membership, which includes your seat for every home game for the 2016-17 regular season games, is on sale now at www.hawks.com/membership or by calling 866-715-1500! For more information on the Hawks, log on to www.hawks.com today or follow us on twitter @ATLHawks.

For More Information, Contact:  
Haley Ash, [email protected]  
Jennifer Goldsmith, [email protected]

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SOURCE Anheuser-Busch

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