LinkedIn Workforce Report Reveals National Shortage of Marketers, Migration to Low Tax States; National Hiring Remains Strong

• The U.S. needs 230,000 more people with marketing skills – Companies large and small, and across all sectors, need marketing skills to grow, but the U.S. has a national shortage of 230,000 people with skills like social media, branding, and market research. Large cities like San Francisco and New York have the greatest shortages, but smaller cities such as Nashville, Charlotte and Tucson have marked shortages relative to their size. Cities with the biggest surpluses are Miami-Ft. Lauderdale, West Palm Beach, St. Louis, Las Vegas, and Orange County.
• Americans are moving from high-tax states to low-tax states, but the driver isn't what you may think – There is a correlation between states with lower taxes and states that more people are moving to, but the states with the very lowest tax burdens aren't the top attractors in terms of migration inflows. Cities gaining the most people are those rich in economic opportunities - with strong hiring and relatively affordable housing - like Denver, Austin, Seattle, which each have tax burdens near the middle of the pack.
• Hiring strong and stable through April – In April, hiring across the U.S. was 19.8% higher than in April 2017. Seasonally-adjusted hiring, nationally, was 2.1% higher in April than in March 2018. The industries with the biggest year-over-year hiring increases in April were aerospace, automotive, and transportation (23.3% higher); financial services & insurance (22.2% higher); and manufacturing and industrial (17.3% higher).

Read the full National report here.

About the LinkedIn Workforce Report
The LinkedIn Workforce Report is a monthly report on employment trends in the U.S. workforce, with insights into hiring, skills gaps, and migration trends at the national level, as well as localized employment trends in 20 of the largest U.S. metro areas.

SOURCE LinkedIn