L.L.Bean to Launch Free Shipping Forever March 25

FREEPORT, Maine, March 24, 2011 /PRNewswire/ -- L.L.Bean, a leading outdoor equipment and apparel merchant, implements free standard shipping to all United States and Canadian addresses effective March 25, 2011.  The company founder and inventor of the original Maine Hunting Shoe, Mr. "L.L." Bean, introduced the concept of free shipping in 1912 by adding "post paid" in catalog copy.  As L.L.Bean nears its 100th anniversary, the tradition of free shipping returns. L.L.Bean's free regular shipping includes fast delivery with customer packages arriving in 2-5 business days.

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"We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming," said Chris McCormick, President and CEO, L.L.Bean.  "Our customers want and value free shipping.  It's our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed."

L.L.Bean had recently offered free shipping with no minimum purchase as a limited time promotion, and as an ongoing benefit to L.L.Bean branded Visa Card members.  With the implementation of free shipping to all U.S. and Canadian customers, L.L.Bean increased the benefits for its Visa Card members by doubling rewards on everyday purchases made with L.L.Bean Visa Cards. L.L.Bean Visa Card members will earn 1% everywhere Visa is accepted and 3% on L.L.Bean purchases in addition to additional member benefits such as free monogramming and free returns.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel.  Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.  While its business has grown and changed significantly over the years, L.L.Bean still upholds the values of its founder and continues his dedication to quality, customer service and a love of the outdoors. In the past 5 years L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 sq. ft. L.L.Bean Retail Store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide on www.llbean.com, L.L.Bean Facebook,  L.L.Bean Twitter and L.L.Bean YouTube

Download corporate images via L.L.Bean on Flickr

SOURCE L.L.Bean