L'Oréal Paris Women of Worth Announces Its Annual Search for the Next Generation of Nonprofit Leaders

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NEW YORK, March 1, 2022 /PRNewswire/ -- L'Oréal Paris USA today launches its 2022 Women of Worth program, calling on Americans across the nation to help name ten women to its esteemed network of philanthropic leaders, each of whom will receive funding, mentorship and a national platform to amplify and grow their grassroot nonprofits and make an even greater impact in the lives of others.

Since its inception in 2006, L'Oréal Paris Women of Worth has recognized and supported more than 160 women and their philanthropic efforts, many of whom have gone on to impact legislation and change the lives of countless people. From addressing rising anti-Asian hate rhetoric to raising vital awareness for underreported missing persons of color and creating solutions for food insecurity, L'Oréal Paris Women of Worth honorees have led meaningful change in communities in the U.S. and around the world.

Now through April 30, visit WomenofWorth.com to nominate a nonprofit leader who embodies L'Oréal Paris' signature tagline, "Because You're Worth It," by inspiring others and creating positive change in her community. Each honoree will receive: $20,000 to fund their charitable ambitions, mentorship opportunities with the L'Oréal Paris network, and a national platform to raise attention for their cause.

"As we mark the start of Women's History Month, we celebrate the pioneering spirit of women everywhere whose selfless contributions have made a profound impact in their communities," said Ali Goldstein, L'Oréal Paris USA President. "For the 17th consecutive year, we are pleased to launch the annual L'Oréal Paris Women of Worth program by calling upon Americans across the nation to help us identify nonprofit leaders who are addressing some of society's most pressing issues."

L'Oréal Paris USA will once again join forces with longtime partner, Points of Light, a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. In its official role as program administrator, Points of Light will review submissions and help name this year's class alongside L'Oréal Paris executives and partners.

In 2022, Women of Worth honorees will be supported with a robust integrated marketing campaign including paid media amplification, digital-first storytelling, public relations support and more to be announced. Through a public vote this fall, one woman will be named the 2022 L'Oréal Paris Women of Worth National Honoree and receive an additional $25,000 to support their work. 

To nominate a fearless woman making a difference in the world or to learn more on the L'Oréal Paris Women of Worth program and its alumnae, visit WomenofWorth.com.

For more information on Points of Light's innovative programs, campaigns and events, visit www.pointsoflight.org.

About L'Oréal Paris USA
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealParis), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), TikTok (@LOrealParisUSA) and Pinterest (@LOrealParisUSA).

About Points of Light
Points of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a difference, creating healthy communities in vibrant, participatory societies. As a global network of more than 170 volunteer organizations in 38 countries, Points of Light engages 5 million volunteers in 16 million hours of service each year. We bring the power of people to bear where it's needed most. For more information, go to www.pointsoflight.org.

SOURCE L'Oréal Paris