LOS ANGELES, April 19, 2021 /PRNewswire/ -- For the first time, the Los Angeles Rams will operate their draft out of the Rocket Mortgage Draft House, a 9,000 square foot home in Malibu, CA. In addition, the Rocket Mortgage Draft House will be opened to the public through a sweepstakes with one lucky winner and three guests enjoying a three-day, two-night stay at the beautiful home.
To kick off a year that will culminate with the Super Bowl returning to Los Angeles for the first time in nearly 30 years, the Rams are putting a distinctly LA spin on the Draft. In partnership with Rocket Mortgage, the nation's largest mortgage lender, the Rams have converted a luxury home into a unique location to serve as General Manager Les Snead and Head Coach Sean McVay's Draft headquarters April 29 – May 1, as well as host other team business throughout the month of May. The Rams will be the only NFL team to make their selections away from their team headquarters.
"To complement the bold leadership of Les and Coach McVay, we continue to push the envelope in how we operate and collaborate with our partners," said Lexi vonderLieth, Rams Vice President of Partnership Marketing. "We are thrilled to work with Rocket Mortgage to build this stunning and first-of-its-kind Draft headquarters and set the foundation for drafting a little differently for years to come."
The Rams will produce live Draft coverage from the Rocket Mortgage Draft House, including up-to-date content about each of the team's selections and live shows. In addition, the Rams' "Inside the Draft presented by Rocket Mortgage" series will provide a behind-the-scenes look at what goes into building a championship roster.
"There is a simple philosophy when it comes to working with our partners, 'First. Best. Only.' We love to build fun, engaging activations that have never been done before – like what we are doing here with the Rams," said Casey Hurbis, Rocket Mortgage Chief Marketing Officer. "The Rocket Mortgage Draft House creates a relaxing atmosphere for the Rams to make their selections in the draft, while also providing four lucky fans an opportunity to participate in a unique experience of their own."
The Rams and Rocket Mortgage are launching a sweepstakes for a lucky fan and three guests to stay in the Rocket Mortgage Draft House for a weekend from May 14-16. The winner and their friends will enjoy all the amenities of the Rocket Mortgage Draft House. The state-of-the-art complex is complete with a massive top-of-the-line TV, a fridge stocked with tons of drinks and snacks and an infinity pool with beautiful ocean views. The sweepstakes will run through Monday, May 3 on www.therams.com/rocketmortgagedrafthouse.
Following the Draft, the Rocket Mortgage Draft House will host exclusive experiences and provide a backdrop for original content for the Rams and their partners.
All three days of the 2021 NFL Draft will be broadcast on NFL Network, ESPN and ABC, including two nights of primetime coverage on Thursday and Friday.
Photos of the Rocket Mortgage Draft House can be found here (photo credit: Los Angeles Rams).
About Los Angeles Rams
The Los Angeles Rams – Los Angeles' original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.
The Rams organization recognizes its unique ability to raise awareness and funds for causes and issues relevant to fans and community members. The entire organization is committed to serving as a valuable community partner and benefiting the Los Angeles region 365 days a year while providing substantial resources to support education and mentoring, health and wellness, and help address issues tied to poverty such as food insecurity and homelessness. Since the team moved back home to Los Angeles in 2016, the Rams have provided more than 9,300 hours of community service and benefitted 192 schools and 153 different non-profit organizations through their community outreach programs.
For more information visit www.therams.com and follow the Rams' social media channels.
About Quicken Loans / Rocket Mortgage
Detroit-based Quicken Loans, the nation's largest home mortgage lender, enables the American Dream of homeownership and financial freedom through its obsession with an industry-leading, digital-driven client experience. The company closed $320 billion dollars of mortgage volume across all 50 states in 2020. In late 2015, Quicken Loans introduced Rocket Mortgage, the first fully digital mortgage experience. Currently, 98% of all home loans originated by Quicken Loans utilize Rocket Mortgage Technology.
Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and Rocket Companies employ 24,000 full-time team members nationwide. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix and operates a centralized loan processing facility in Detroit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for the past 10 consecutive years, 2010 – 2019, and also ranked highest in the country for customer satisfaction among all mortgage servicers the past seven consecutive years, 2014 – 2020.
Rocket Companies, Quicken Loans' parent company, ranked #5 on Fortune's list of the "100 Best Companies to Work For" in 2021 and has placed in the top third of the list for 18 consecutive years. In addition, Essence Magazine named Quicken Loans "#1 Place to Work in the Country for African Americans."
For more information and company news visit QuickenLoans.com/press-room.
SOURCE Rocket Mortgage