Love, Business, and the Sweet Taste of Success: How This Power Couple Is Building a Dessert Empire
Love and business may not always mix—but for Kristina and Kirby Lavallee, it's been the perfect recipe for success. And now, they're ready to share that recipe with the world.
TAMPA, Fla., Feb. 4, 2025 /PRNewswire/ -- They say love is the secret ingredient to happiness. At The Cake Girl, it's also the recipe for business success.
Kristina and Kirby Lavallee, the husband-and-wife duo behind The Cake Girl, have turned their passion for desserts and business growth into a thriving brand. What started as a food truck dream has evolved into a nationally recognized dessert company poised for franchise expansion.
Now, as Valentine's Day approaches, their story is a testament to partnership, perseverance, and passion—not just in life, but in business.
From Law Enforcement to Entrepreneurship: A Business Built on Trust
Kristina Lavallee's journey into baking began in Puerto Rico, where she developed a passion for high-end custom cakes. After moving to Tampa, FL, she turned that passion into a business, starting with a small food truck.
Meanwhile, Kirby was following a very different path—law enforcement. As a former deputy sheriff, he dedicated years to public service and leadership. But when he saw Kristina's business growing, he knew his strategic mindset and business development skills could help elevate The Cake Girl into a national brand.
"When we started working together, everything just clicked," says Kirby Lavallee, Chief Success Coach and VP of Franchise Development. "Kristina brings unmatched culinary creativity and operational expertise, while I focus on business development, marketing, and franchise expansion. It's a perfect mix—like cake and frosting."
The Recipe for a Thriving Business & Marriage
Building a business as a couple isn't always sweet. But the Lavallees have found ways to balance work and life, strengthening their relationship and business simultaneously.
- Dividing Strengths & Responsibilities
Kristina leads operations, recipe development, and quality control, ensuring every product meets The Cake Girl's high standards. Kirby focuses on business growth, branding, and franchise expansion, shaping the long-term strategy for national success. - Shared Vision for Growth
Rather than just running a bakery, the Lavallees built a brand. Their custom cakes, mini cupcakes, and signature desserts have gained national attention, leading to features on The Today Show, Entrepreneur Magazine, Telemundo's Hoy Día, TMZ, and People Magazine.
Their elite craftsmanship also led to them being selected as vendors for Super Bowl LV in Tampa, a highly competitive process. Serving their mini cupcakes and desserts to VIP guests at one of the world's biggest sporting events validated their brand's national appeal. - Trusted by Celebrities & Business Icons
The Cake Girl's exceptional quality and custom cake artistry have attracted high-profile clients across sports, business, and entertainment. Their stunning cakes have been made for NFL legend Tom Brady, Shark Tank's Daymond John, entrepreneur Marcus Lemonis, Hollywood star Jason Momoa (Aquaman), and media personality Glenn Beck—whose cake was flown via private jet to Texas.
"These moments validate everything we've built," says Kristina. "From the Super Bowl to celebrity events, we're proving The Cake Girl is a brand that belongs on the national stage."
Franchising: Spreading Love (and Sweet Success) Nationwide
After proving success in Tampa, the Lavallees knew it was time to take The Cake Girl nationwide. Their franchise model is designed to empower entrepreneurs, offering a turnkey dessert business with a proven system for success.
"We've created a business model that works," says Kirby. "With high-margin products, streamlined operations, and strong brand recognition, we're offering franchisees the chance to be part of something bigger than just a bakery."
Why The Cake Girl is a Perfect Franchise Opportunity:
- A proven, profitable business model with national recognition
- Diverse revenue streams: Custom cakes, mini cupcakes, online orders, and nationwide shipping
- Strong brand support: Marketing, training, and mentorship from Kristina & Kirby
- Community-driven approach: "Random Acts of Sweetness" initiatives, local partnerships, and media engagement
More Than Just a Business—A Movement
The Cake Girl isn't just about selling desserts—it's about creating memorable experiences. The Lavallee's believe in giving back to their community with their Random Acts of Sweetness campaign.
"The best part of this journey is the people," says Kristina. "Whether it's a couple celebrating their wedding with one of our cakes or a child seeing their birthday cake for the first time—we're part of people's most special moments. That's why we do what we do."
As The Cake Girl expands, the Lavallees are looking for passionate entrepreneurs who want to be part of a sweet success story.
Interested in franchising? Visit www.thecakegirl.com/franchise
Follow their journey on Instagram @thecakegirl
About The Cake Girl
The Cake Girl started as a food truck and quickly grew into a nationally recognized brand, known for its custom cakes, mini cupcakes, and high-quality sweets. Featured on The Today Show, Entrepreneur Magazine, Telemundo's Hoy Día, TMZ, People Magazine, and many more, The Cake Girl is now franchising nationwide.
Media Contact:
Kirby Lavallee
813-842-4936
[email protected]
SOURCE The Cake Girl
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