WINDHAM, N.H., Jan. 20, 2015 /PRNewswire/ -- Lucky & Me, a fast growing brand of premium, fashion underwear and sleepwear for kids, proudly announces the launch of its new Lily Collection organic cotton underwear line for girls. Adding to the company's impressive product range that includes several underwear and sleepwear collections for both boys and girls, the Lily Collection upholds Lucky & Me's commitment to children's comfort and health by using organic cotton grown without the use of pesticides and manufactured into fabric without chlorine bleach. The collection is currently offered in three-pack briefs and as a camisole & brief set, both available starting at $18.
The universally preferred clothing fabric for centuries, cotton is both soft and naturally hypoallergenic, and is used extensively for manufacturing children's clothing, diapers, and other essentials that are in close contact with young skin. Standard practices of using hazardous insecticides during growing, plus bleaching and dyeing before processing into the everyday products, can result in harmful by-products that are potentially irritating to children's sensitive skin. Parents' increasing awareness of the risks associated with exposing their young children to these chemicals has elevated interest in organic cotton, and was the inspiration for both launch of the Lucky & Me brand and its most recent Lily Collection.
Founding partner (and mom) Rochelle Perera said, "More and more parents are looking for products made without harsh chemicals. Our Lily Collection is the newest addition to our line of super-soft, Global Organic Textile Standards (GOTS)-certified cotton underwear. Like all our collections, Lily offers a simple and adorable design that little girls love and moms feel good about." The Lily Collection also offers tagless backs and is designed for ultimate fit and comfort at an affordable price point.
About Lucky & Me
Founded in 2013 by the husband-wife duo of Rochelle Perera and Kanishka Wijayasiri after their futile search for high quality underwear for their daughter, Lucky & Me offers a line of fashionable underwear and sleepwear for girls and boys made with luxurious fabrics and on-trend design details. With no scratchy tags to irritate sensitive skin, extremely soft elastic trims and laces and chemical-free materials, Lucky & Me underwear and sleepwear are designed with children's comfort and health in mind. Styles are available in sizes 2/3T to 9/10 and come in collections of bright colors, exciting prints, and stylish patterns.
To learn more about Lucky & Me, visit www.luckyandme.com
SOURCE Lucky & Me