SAN FRANCISCO and NEW YORK, April 19, 2016 /PRNewswire/ -- Blueshift, the leader in Segment-of-One B2C marketing automation, and LUMA Capital Partners announced that LUMA has invested $2 million in Blueshift's recent Series A round of financing. The investment is a first for the newly formed fund that is exclusively focused on innovations in marketing technology. Alongside the investment, LUMA Capital General Partner Carey Lai has joined Blueshift's board as an observer, bringing years of experience helping to grow some of today's most successful mar-tech companies like Sprinklr and Gigya.
"Our team has spent their careers investing in, leading and advising some of the smartest, most successful marketing technology companies," said Carey Lai, General Partner, LUMA Capital Partners. "We are particularly excited by the groundbreaking work that Blueshift is doing in applying big data machine learning technologies to segment-of-one marketing. They are clearly the leader in what will be a very large category within the marketing automation space and we're looking forward to helping them accelerate their growth."
Segment-of-One marketing tailors communications to an individual based on their behaviors and preferences . It allows marketers and content publishers to send hypertargeted messages to users across ALL of their different devices and channels based on their prior browsing and purchase behavior and affinities . Blueshift enables unparalleled personalization capabilities based on consumers' interests, purchase patterns and browsing behavior, resulting in 3x-10x higher conversion and engagement.
"LUMA Capital Partners is led and backed by some of the biggest and most successful names in mar-tech," said Vijay Chittoor, co-founder and CEO of Blueshift. "LUMA brings so much more to the table than just capital. Their team has unsurpassed market knowledge and reach. Carey will be invaluable to us as we rapidly scale Blueshift and exploit the opportunity for Segment-of-One marketing."
Segment-of-One marketing has always been the "Holy Grail" of direct marketing and today that vision is realized through Blueshift. Under the leadership of CEO Vijay Chittoor, Blueshift has assembled a premier team of marketing and data science leaders, from leading B2C companies like WalmartLabs and Groupon.
Blueshift's proprietary Interaction Graph technology puts the power of big data and machine learning in the hands of the marketer. Blueshift's personalization is fully transparent to the marketer and customizable to business needs.
With the multi-channel capabilities of Blueshift, customers can scale to multiple messaging channels, including email, mobile push notifications, SMS & display--including Facebook retargeting and Facebook custom audiences--easily synchronizing messaging across all these channels.
San Francisco based Blueshift is the leader in Segment-of-One marketing automation for B2C companies. Using the power of real-time segmentation and dynamic-content personalization, Blueshift enables marketers to automate individualized messages across multiple channels including email, push notifications, Facebook & SMS. Blueshift was founded by serial entrepreneurs with backgrounds at successful companies such as Kosmix (now @WalmartLabs) and Mertado (now Groupon Goods). The company is funded by prominent venture capital and angel investors, including Storm Venture Partners, Luma Capital Partners and Nexus Venture Partners.
About LUMA Capital Partners
Our team has spent their careers investing in, leading and advising some of the most transformative companies in digital media and marketing technology. We launched LUMA Capital Partners, an early stage venture firm, because there is no other fund exclusively focused on supporting the next generation of innovation in marketing technology. Our first investors are some of the biggest and most successful names in our industry who we have worked with over the years – and who know the value first hand of having a financial partner who can offer more than just capital.