Madison Avenue Pays Close Attention to China's Rapid Media Growth

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Dec 25, 2014, 09:40 ET

NEW YORK, Dec. 25, 2014 /PRNewswire/ -- "Join marketing and media's movers and shakers to celebrate the smartest thinkers of the year - the men and women bringing innovative ideas to life like never before and stretching the boundaries of advertising. Be there as the 2014 Ad Age Media Mavens share their secrets of success. They are building the most interesting things in media. They are moving the media business in new directions. They are confronting media's biggest challenges," The Ad Age said.

As 2014 comes to an end, "The Advertisement Age" has granted the title of "2014 Ad Age Media Mavens" to Wei Zhu, the CEO of Miaozhen Systems. Being part of the annual grand occasion for the global media, Wei Zhu is the second Chinese citizen to win the award after Huang Hong. While, for the Chinese media industry as a whole, this is not only a personal level award, but a grand honor for the entire field of China's media industry. This also represents an unprecedented level of interest that the Madison Avenue has ever given to the Chinese media.

Because of such an incredible honor, when Wei Zhu learned that he had won this award, his first reaction was "pride." However, this pride was not for being honored as an individual; it came from the joy caused by the progression of this industry that he has devoted himself to. Being granted this award means that "The Advertisement Age" and the entire Madison Avenue advertising community have been impressed by the rapid development of the Chinese media industry. This award also stands for the highest commendation and recognition towards the self-transcendence of the Chinese media field.

Since Wei Zhu joint the Miaozhen Systems in 2008 as the Chief Executive Officer, he is responsible for the business development strategy and operations management. He is also responsible for managing the company's core technology as well as research and innovation. He actively promoted the prosperity and development of the company's technology in data marketing. Indeed, Wei Zhu acted as a captain of Miaozhen Systems, and took care of the strategic management and business operations. With his novel concept of merging data assets and mass data assets into the overall field of marketing, Miaozhen Systems has become the leading benchmark for digital marketing in China. In the age of mass data marketing, Miaozhen Systems is the first Chinese enterprise that targets mainly on the assessment of digital advertising effectiveness, which helps the company to optimize its digital assets and market value. This is why "The Advertisement Age" has granted Wei Zhu the title of "the most influential social media figure of 2014."

Throughout the campaign history of this "most influential media figure of the year" campaign, which is hosted by "The Advertisement Age," the majority of the awards are aimed at marketing and media strategists. The candidates were all from the global media and the winners were those who had devoted themselves into key areas of this global media market, with the spirit of fostering creative innovation, facing numerous challenges and reinventing business models. Over the years, Huang Hong and Wei Zhu were the only Chinese citizens to receive this award.

According to Wei Zhu, innovation represents the new combination of old elements. And for Miaozhen Systems, the novel development is based on combining the traditional advertising field with the innovative technology industry; by making them come together, a new industrial capacity will be created. Indeed, the attention that Zhu has brought to "The Advertisement Age" represents the major influence that China's media industry and the domestic media market has on the international domain. Thanks to Wei Zhu, and many industrial experts like him who dared to reinvent new media models and promote the development of media in multiple areas, this incredible transcendence could finally be achieved.

Hence, it did not matter whether people were competitors, advertisers or representatives, the industry as a whole was genuinely pleased and proud once they heard of Wei Zhu's achievement. Both the traditional and the new media felt happy for Wei Zhu. The fact that Madison Avenue has already paid close attention to China's media market comes from the result of a rapid growth in China's domestic media industry. When asked about winning this award, Wei Zhu is seen happily talking about the industry's future and development; he says, "there is no doubt that Madison Avenue has already paid close attention to China's media market. "

Honorees

Lauren Wirtzer-Seawood
Head, Digital, Parkwood Entertainment

Lisa Weinstein
President, Global Digital, Data and Analytics, Starcom MediaVest Group

Anthony Rushton
CEO, Telemetry

Michelle Phan
the foremost beauty vlogger

Kay Madati
Chief Digital Officer, BET

Ashley Kaplan
Head, Content, Fullscreen

Cindy Holland
VP, Original Content, Netflix

Steve Hasker
Global President, Nielsen

Adam Harter
VP, Consumer Engagement, Pepsi

Todd Gordon
EVP, U.S. Director, Magna Global

Michael Engleman
EVP, Marketing, Syfy and Chiller

Gonzalo Del Fa
President, GroupM Multicultural

Andy Blau
SVP & Group GM, Ad Sales, Time Inc.

Spencer Baim
Chief Strategic Officer, Vice

Kirsten Atkinson
Media Director, Team One

Emmett Shear
CEO, Twitch

Zhu Wei
CEO, Miaozhen Systems

John Oliver
Host, HBO's "Last Week Tonight With John Oliver"

Ze Frank
EVP, Video, BuzzFeed

Ricardo Dias
Global VP, Consumer Connections, Anheuser-Busch InBev

Christene Barberich
Editor-in-Chief & Co-Founder, Refinery29

Bob Rupczynski
VP, Media and Consumer Engagement, Kraft Foods Group

Jonathan Schaaf
President, Digital Investment, Omnicom Media Group