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Apr 07, 2020, 10:00 ET Miaozhen Systems Announces its Focus on Omni Measurement & Business Intelligence

China's leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has...


Apr 06, 2020, 10:00 ET Miaozhen Systems: 31.9% of digital ad traffic was invalid in China 2019, costing the industry 28 bil RMB

A new report by Miaozhen Systems, China's leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of...


Dec 20, 2019, 07:15 ET Miaozhen Systems Reports: KOLs, short videos & AI: what Chinese marketers are investing in

Chinese advertisers are keen to make use of KOL and short video marketing to engage but also AI marketing to retain users and consumers, suggests the ...


Dec 04, 2019, 09:07 ET Miaozhen Systems maps China's complex digital marketing ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping...


Jun 03, 2019, 06:00 ET Miaozhen Systems acquires RadioBuy to deepen its Omni-Marketing Intelligence strategy

Miaozhen Systems, China's major third party provider of marketing data & technology, announced that it has completed the acquisition of RadioBuy, a...


Apr 03, 2019, 09:30 ET Miaozhen Systems finds 30.2% of China's digital ad traffic invalid in 2018

China's leading third-party measurement company Miaozhen Systems has issued the 2018 Annual Report on China Digital Advertising Invalid Traffic, and...


Jan 21, 2019, 09:58 ET Miaozhen Systems, Tencent Beacon jointly issue white paper on anti-ad-fraud

Miaozhen Systems and Tencent Beacon on Jan. 21 issued the 2018 White Paper on Anti-Ad-Fraud, aiming to prevent advertisers from ad fraud and help...


Dec 14, 2017, 09:08 ET Miaozhen Systems Announced Its Investment in MaLogic

Miaozhen Systems announced that it is going to invest in MaLogic, a tech-based consulting business firm, and become a shareholder. Miaozhen and...


Sep 16, 2015, 09:00 ET Miaozhen Systems is the Only Chinese Digital Marketing Company invited to the Upcoming 2015 IAB Global Summit

Miaozhen Systems is once again the only Chinese digital marketing company invited to the annual IAB Global Summit. The Chinese digital marketer will...


Apr 28, 2015, 02:45 ET Miaozhen Systems CEO Wu Minghui Wins "The A-List Digital China 2015" Title

Campaign Asia-Pacific hosted the Digital 360 China Summit in Shanghai on April 23, 2015 at which several leading players in the digital marketing and ...


Dec 25, 2014, 09:40 ET Madison Avenue Pays Close Attention to China's Rapid Media Growth

"Join marketing and media's movers and shakers to celebrate the smartest thinkers of the year - the men and women bringing innovative ideas to life...


Oct 02, 2014, 09:00 ET Immediate Report from American IAB: Mobile & Video Advertising Practice in China by Wu Minghui from Miaozhen Systems

U.S. Eastern Time: 15:45-16:45, Oct. 1, 2014 Place: IAB Advertising Laboratory, New York In New York's IAB Laboratory, a handsome young man is giving ...


Dec 19, 2013, 08:00 ET Non-human Traffic Causes $1.6 Billion Loss to Advertisers a Year

Non-human traffic affecting the Internet advertising market has caused nearly US$ 1.6 billion in losses to advertisers in China from July of 2012 to...


Oct 15, 2013, 08:00 ET Miaozhen Launches the First Global AdServing with Demographic Tracking to Boost ROI 40%

Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched the new Miaozhen...


Apr 08, 2013, 08:00 ET Miaozhen completes US$10 Mln Series C Round of Financing

Miaozhen Systems, a leading Chinese third-party big data company in the advertising industry, announced that the company has closed a US$10 million...


Dec 20, 2012, 08:36 ET Multi-screen Media Mix, Video Optimization to Dominate Advertisers' Interests in 2013

Multi-screen media mix and video optimization are expected to catch advertisers interests in 2013 as they seek cross-media synergy under tighter...


Oct 31, 2012, 10:07 ET L'Oreal Wins Effie Award for Multi-Screen GRP Practice

L'Oreal was crowned the 2012 Effie Awards for Special Contribution For Industry on the 19th China International Advertising Festival, for its...


Oct 23, 2012, 09:00 ET Chinese Big Data Company Miaozhen Systems Selected in The Venture 50

Miaozhen Systems, China's leading third-party advertising technology company, was selected as one of "China's The Venture 50 2012" issued by Zero2IPO ...


Oct 09, 2012, 08:00 ET China's Mobile GRP Movement Initiated By Big Brands

Mobile GRP (mGRP) systems are being built up in China by lots of big brands, which will ignite more and more advertisers to integrate their mobile...


Aug 09, 2012, 09:16 ET Miaozhen Systems With Big Data Platform Selected for SAP Start-up Program

Big data is really prevalent. The German Fortune 500 company, SAP, recently launched a Start-up Focus Program in China. As the part of its global...


Jun 25, 2012, 08:00 ET iGRP: New Perspectives to Look at Digital Advertising

Since the advent of the new media, most marketers have fancied going digital with their campaigns. Investments in digital advertising are increasing...


Mar 19, 2012, 06:00 ET Miaozhen Systems Entering Japan and Appointed as P&G's 2012 Online Measurement Provider

Miaozhen Systems(Moment Systems), China's leading third-party advertising technology company today announced that it has been appointed P&G's 2012...