Major Brands and Top Agencies to Lead PR+MKTG Camp(TM) Chicago on June 8th

CHICAGO, May 3 /PRNewswire/ -- Bernaise Source Media (www.bernaisesource.com) today announced the lineup of moderators for PR+MKTG Camp Chicago™ (www.prmktgcamp.com/Events.html) -- a full day of highly interactive discussions to help PR and marketing professionals better market, manage and measure their results in a world that is always on and increasingly social. This unique event in Chicago will take place Tuesday, June 8th at the University Conference Center.

PR+MKTG Camp Chicago is for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.  Previous Camps have been held in Atlanta, New York and Seattle.

"PR+MKTG Camp Chicago brings information, community and fun to the complex issues surrounding social media," said event organizer Dan Greenfield, principal of Bernaise Source Media. "An amazing group of brands, agencies and consultants have been assembled to share best practices and lessons learned through highly interactive discussion.

"Amid such serious topics as ROI, metrics, analytics and alignment, Second City Communications, the marketing services division of Chicago's own The Second City will engage in a conversation at lunch on the whys and hows of using humor in marketing and social media – tapping case studies to show creative ways to connect to consumers directly."

"Humor's a powerful tool for engaging audiences," said Tom Yorton, CEO of Second City Communications. "We are excited to show marketing and PR professionals what works and what doesn't."

Confirmed Speakers and Companies

• Lisa Aronson - Senior Strategy and Content Manager for Social Networking, AllState
• Jackie Mitchell - Marketing/Communications Director, American Red Cross of Greater Chicago
• Linda Vetter - Brand and Field Marketing Manager, Alterian
• Kelly Drinkwine - Director of Public Relations, Aon
• Gini Dietrich - CEO, Arment Dietrich
• Todd Blecher - Communications Director, The Boeing Co.
• Muhammad Saleem - Director of Social Media Strategy, Chicago Tribune
• Allan Schoenberg - Director of Corporate Communications, CME Group
• Shia Kapos - Reporter, Crain's Chicago Business
• Heidi Skinner - Influence Marketing Director, Critical Mass
• Peter Fasano - Engagement Manager, Dachis Group
• Melanie Mitchell - Senior Vice President, Search Marketing Strategy, Digitas
• Phil Gomes - Senior Vice President, Edelman Digital
• Jennifer Howard - Head of B2B Markets, Google
• Amy Patti - PR Manager, Hyatt Corp
• Ben Foster - Vice President, Digital Strategist, Ketchum Midwest
• Rick Wion, Director of Social Media, McDonald's
• Catherine Merritt - PR Coordinator, Morton's The Steakhouse
• Suzanne Martin - Senior Director, Home & Networks Mobility North America Marketing, Motorola
• Mitch Levinson - Managing Partner, mRELEVANCE
• Todd Carpenter - Social Media Manager, National Association of Realtors
• William Bonner - Senior Director, External Relations, OfficeMax
• Ian Sohn - Senior Vice President, Consumer Marketing, Ogilvy Public Relations Worldwide
• Sarah Skerik - Vice President Social Media, PR Newswire
• Cristina Lawrence - Director, Social Media and Word of Mouth Marketing, Razorfish
• Daniel Honigman - Social Media Manager, Sears Holdings Corporation
• Liz Strauss - Founder, SOBCon
• Barbara Rozgonyi - Founder, Social Media Club Chicago/Principal, CoryWest Media
• Tom Yorton - CEO, Second City Communications
• Cam Balzer - Vice President, Marketing, Threadless
• Valerie Waller - Managing Director, Brand Communications, United Airlines

Not Your Typical PR or Marketing Conference

PR+MKTG Camp Chicago is not your typical conference. It avoids panels and PowerPoint presentations. Moderators will tap their wealth of experience based on actual business practices to facilitate discussion within smaller breakout groups and the Camp as a whole.

The camp is divided into 4 sessions - each devoted to a particular issue impacting the PR and marketing profession.

Session 1 - Impact: Understanding how social media is reshaping traditional PR's and marketing's principal roles and core competencies

Session 2 - Impact and Strategy: Aligning PR and Marketing

Session 3 - Execution: Measuring Success

Session 4 - Strategy and Execution: Achieving Internal Buy-in for Your Social Media Programs

Sponsors PR+MKTG Camp Chicago

We are grateful for our sponsors and partners who are helping to make PR+MKTG Camp Chicago a success.

National Gold Sponsors

• PR Newswire (http://www.prnewswire.com)
• Landsman Communications Group (http://www.land-com.net/)

Event Sponsors

• Alterian (www.alterian.com)
• Paladin (www.paladinstaff.com)

Partners

• Business Marketing Association Chicago (http://bmachicago.org/)
• CiMA (http://www.chicagoima.org/)
• The Media Advertising Club of Chicago (http://www.themacchicago.com/)
• Lynn Hazan & Associates (www.lhazan.com/)
• PRSA Chicago (http://www.prsachicago.com/)
• Social Media Breakfast Chicago (http://twitter.com/smbchicago)
• Social Media Club Chicago (http://www.facebook.com/group.php?gid=36916001352)

Location: University Conference Center Chicago, 525 S. State Street, Chicago, IL 60605

Registration: (www.prmktgcampchicago.eventbrite.com)

About PR+MKTG Camp: PR+MKTG Camp is organized by Dan Greenfield. He is principal of Bernaise Source Media, an Atlanta-based consulting practice blending new and traditional media to promote brands and manage corporate reputations.  Bernaise Source Media specializes in communications audits, customized workshops and strategic counsel. A former EarthLink corporate communications vice president, Greenfield is a respected industry blogger, award-winning video producer and has advised CEOs and members of Congress.

SOURCE Bernaise Source Media