NEW YORK, March 9, 2021 /PRNewswire/ -- March of Dimes, the leader in the fight for the health of all moms and babies, and longtime partner, Empire BlueCross BlueShield Foundation, are working together to improve maternal and infant care in New York. As both organizations continue to address health inequity across the country, this partnership aims to address the racial disparities and social determinants of health that have disproportionately impacted Black mothers in New York. Elmhurst Hospital Center in Queens has been selected as a local health equity partner to implement this important work.
The Journal of American Medical Association (JAMA) recently reported that racial and ethnic health disparities in the U.S. have worsened over the past two decades. In order to achieve the Healthy People 2030 goals for Pregnancy and Childbirth, maternity care systems need to address disparities that threaten maternal and infant health. Researchers have identified implicit bias among health care providers as a potential contributor to these disparities. In response to these findings, March of Dimes developed Breaking Through Implicit Bias in Maternal Healthcare training, in collaboration with Quality Interactions, to improve patient-provider communications and treatment decisions, contributing to improved quality of care at a critical intervention point. The course provides an overview of implicit bias, its impact on the maternal infant health crisis, the history of structural racism in the United States, and strategies for providers to both mitigate racial bias in maternity care and commit to a culture of equity. The American Hospital Association recognizes the value of this important training program and the potential benefits of its use by healthcare providers across the country to better identify and remedy implicit bias.
"The U.S. is in the midst of a maternal and infant health crisis, which is particularly devastating to women and babies of color. Data shows that the U.S. remains among the most dangerous developed nations in the world for childbirth," said Dr. Rahul Gupta, Chief Medical and Health Officer, Senior Vice President and Interim Chief Scientific Officer at March of Dimes. "Roughly every 12 hours, a woman dies from pregnancy-related causes, and the CDC reports that 60% are preventable. Programs like these, supported by the Anthem Foundation, are invaluable in making a positive impact for moms and babies."
Over the past decade, Empire BlueCross and BlueShield Foundation's parent company, Anthem Foundation, has contributed close to $8 million to support March of Dimes programs aimed at reducing premature birth that have reached more than 50,000 pregnant women across the country. These programs have had a significant impact with only 7.3% of participants in group prenatal care delivering prematurely, compared to a national average of 10%.
"At Empire, we understand that new and expecting parents may be dealing with a lot of stress or anxiety which can significantly impact health and well-being," said Jennifer Kuhn, Empire Blue Cross Blue Shield Medicaid Plan President. "To help new and expecting families, our partnership with March of Dimes will enable New Yorkers to receive culturally-competent messaging, that will empower new parents to access critical services designed to shape healthy pre- and post-natal habits."
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we empower every mom and every family. Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.
About Empire Blue Cross and Blue Shield Foundation
Through charitable grant making, the Empire BlueCross BlueShield Foundation and the Empire BlueCross Foundation, trade names of the Anthem Blue Cross Foundation L.L.C., independent licensees of the BlueCross BlueShield Association, serving residents and businesses in the 28 eastern and southeastern counties of New York State, promotes Empire's commitment to improving lives and communities. Through strategic partnerships and programs, the Foundation addresses the social drivers that will help create a healthier generation of Americans in communities that Empire serves. The Foundation focuses its funding on critical initiatives that make up its Healthy Generations Program, a multi-generational initiative that targets: maternal health, diabetes prevention, cancer prevention, heart health and healthy, active lifestyles, behavioral health efforts and programs that benefit people with disabilities. The Foundation also coordinates the company's year-round Dollars for Dollars program which provides a 100 percent match of associates' donations, as well as its Volunteer Time Off and Dollars for Doers community service programs. To learn more about the Empire BlueCross BlueShield Foundation, please visit http://www.anthem.foundation and its blog at https://medium.com/anthemfoundation.
SOURCE March of Dimes Inc.
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