COLUMBUS, Ohio, Feb. 5, 2020 /PRNewswire/ -- The Hospitality Sales and Marketing Association International (HSMAI) has appointed Marina MacDonald, Chief Marketing Officer, Red Roof®, Chair of its 2020 Americas Board of Directors and Executive Committee. The board is composed of travel and hospitality executives from a representative selection of HSMAI members.
"HSMAI is a dynamic organization for our industry, offering immense support, guidance and direction for our hotel partners," says MacDonald. "As Chair, I will continue the momentum of HSMAI with a laser focus on helping to fuel innovation in sales and marketing to drive profitable growth for our members."
The HSMAI Americas Board supervises the Sales Advisory Board, Marketing Advisory Board, and Revenue Management Advisory Board. Each board is comprised of industry leaders and hospitality experts. The 2020 Americas Board also supports HSMAI's Organizational Membership program, which is comprised of over 60 member organizations.
"Professional, hard-working, resilient and innovative, Marina MacDonald has been a stellar leader as part of Red Roof's management team," says Andrew Alexander, President, Red Roof. "As Chair of HSMAI's Americas Executive Committee, she will add a creative and unique point of view and solidly steer the committee for the future."
CMO of Red Roof for over ten years, MacDonald has forged a path - and acted as a role model - for women who aspire to leadership positions in the hospitality industry. One of her most notable achievements was launching the Red Roof Forum on Leadership for Women Entrepreneurs that showcases women in the hospitality industry.
MacDonald's many notable achievements and awards have all contributed to her appointment to this new top leadership role with HSMAI. They include:
- In 2019, she was chosen as an honoree for the prestigious Marketing Hall of Femme.
- In 2018, she oversaw the launch of two major Red Roof sub-brands, The Red Collection® and HomeTowne Studios by Red Roof® in multiple cities.
- In 2017, the American Hotel & Lodging Association awarded her the industry's Paving the Way award for her efforts to encourage women to grow their careers and pursue leadership roles.
- She was named one of the Top 30 Most Influential Women in Hospitality by Hotel Management and featured on the cover of Lodging magazine.
- Under her watch, Red Roof was recognized and awarded the 2019, 2018 and 2017 Best Budget Hotel Brand by USA Today Reader's Choice.
Her appointment as Chair is effective immediately.
Chair: Marina MacDonald, CHDM, Chief Marketing Officer, Red Roof
Chair Elect: John Washko, VP Exhibitions & Convention Sales, Mohegan Sun
Vice Chair: Andrew Rubinacci, CHSP, Chief Commercial Officer, Omni Hotels & Resorts
Secretary-Treasurer: Michael Innocentin, Vice President, E-Commerce & Digital, North & Central America, AccorHotels
Immediate Past Chair: Mark Thompson, CHBA, CHSE, CHDM, Senior Vice President of Tourism, VisitDallas
President: Robert Gilbert, CHME, CHA, President & CEO, HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.
About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and HomeTowne Studios by Red Roof®, offering guests the Basic Essentials™ of extended stay. Red Roof offers franchisees Genuine Relationships. Real Results.™ — a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards®, or for reservations, visit redroof.com or call 800.RED.ROOF.
*Pet accommodations policy may vary at some HomeTowne Studios by Red Roof locations.
SOURCE Red Roof