MarketResearch.com: 42% of Shoppers Will Buy Toys as Gifts During 2014 Holiday Season, According to NRF
WASHINGTON and NEW YORK and LONDON, Dec. 11, 2014 /PRNewswire/ -- As the leading distributor of market intelligence, MarketResearch.com is pleased to provide the latest market research reports in the toy and gaming industry in preparation for the 2014 holiday season.
According to a report by publisher First Research Inc., the global toy market generates more than $84 billion in revenue each year. And, holiday sales are a large contributing factor, with 42% of shoppers planning on buying toys as gifts for the 2014 season, according to the National Retail Federation (NRF). In the U.S., there are about 8,500 toy and hobby stores that have combined annual revenue of about $20 billion. These stores compete with the many mass merchandisers and consumer electronic stores that are driving the market.
The 2014 holiday spending so far this year is producing trends that are much different than what retailers expect. According to a survey done by the NRF over the 2014 Thanksgiving weekend, Disney Frozen toys have knocked Barbie out of the No. 1 bought toy for girls; Barbie has held the No. 1 spot for the past 11 years. Lego toys are still the top purchased toy for boys.
With overall holiday sales still expected to be high this year, toy sales are still facing a huge competitor: electronic games. In 2013, toy sales slowed as many categories were hit by increased competition from video games and other consumer electronics. According to publisher Technavio, the global games market is expected to grow at a CAGR or 9.19% over the period 2013-2018. This growth is contributed to age compression in the U.S., with younger children wanting to play with "older" toys and games. Also pushing this growth is increased tablet use, which provides children with entertainment for longer time periods.
Here are some of the latest market research reports for the toy and gaming industries:
- Traditional Toys and Games – the US: http://www.marketresearch.com/land/product.asp?productid=8396197&progid=86951
- Toy & Hobby Stores: http://www.marketresearch.com/land/product.asp?productid=8400099&progid=86951
- Global Games Market: 2014-2018: http://www.marketresearch.com/land/product.asp?productid=8387845&progid=86951
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About TechNavio - Infiniti Research Ltd.
TechNavio - Infiniti Research Ltd. is a leading technology research and advisory company with global coverage. They focus on emerging technology trends that can shape the market.
About First Research, Inc.
First Research, a D&B company, is the leading provider of Industry Intelligence Tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the "heavy lifting" by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect's or client's business issues.
About Euromonitor International
Euromonitor International has more than 40 years experience of publishing market research reports, business reference books and online information systems. The company's wide variety of market reports offer a complete solution for marketing and strategic planning in a wide range of industry sectors. Global reports provide comparable strategic industry analysis across the major global geographic regions -Western Europe, Eastern Europe, North America, Latin America, Asia-Pacific, Oceania, Africa and the Middle East.
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