MarketsandMarkets Partners With the Pharma Market Research Conference 2010 to Launch Their Pharma Forecasting Services

Jan 19, 2010, 07:03 ET from MarketsandMarkets

DALLAS, January 19 /PRNewswire/ --

- MarketsandMarkets now Offers a Specialized Patient Based Forecast Solution for Pipeline Drugs Across a Brand's Lifecycle

Forecasting plays a significant role in the pharma industry. Forecasting helps a pharma company with opportunity analysis, resource planning & allocation, investment planning, go-no-go strategy, launch and go to market strategy. An epidemiology matrix is the back-bone of a forecast model. It takes into account prevalence, diagnosis and treatment. Epidemiology captures the impact of disease and patient dynamics; however, it's important to factor in impact of market dynamics to accurately estimate products and market potential. Capturing the impact of all market events and calibrating the forecasted model with the actual market is the appropriate way to accuracy. Calibration with the actual market scenario at every stage of forecast, including peak patient share estimation, treated patient calculation, sales calculation, etc makes the forecast more realistic and accurate.

MarketsandMarkets' patient based forecast solutions ( have assisted many pharma companies to outsource their forecasting processes for new and in market drugs. The Pharma forecasting solution is designed for Phase I, II and III drugs. Forecasting has a substantial impact on pricing, product launch & life cycle management, market entry strategy, manufacturing planning, sales force, promotion and planning.

Quick brief: our approach is combination of forecasts based on epidemiology and actual patients on products. The key primary and secondary research analytics underlying the forecast include:

    - Epidemiology analysis
    - Treated patients best fit trending
    - Polypharmacy ratio analysis
    - Competitive landscape analysis
    - Analogue analysis for uptake, time to peak, and generic erosion
    - Conjoint / discrete choice / attribute analysis, and
    - Calibration based on actual sales and impact of various events.

Meet up with the MarketsandMarkets representatives at the conference to discuss your forecasting needs! Contact us on for further details or call +1-888-989-8004

About Pharma Market Research Conference

February 1-2, 2010 New Jersey, USA

The 2010 Pharma Market Research Conference is the premier gathering of senior level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research. Our conference brings together the most influential experts in the field to discuss the most pressing issues in the industry.

    - Industry focused- predominantly market research practitioners.
    - Unparalleled networking: All the "who's who" of the industry attends.
    - Distinguished speaking faculty who have in-depth knowledge and
    - Numerous interactive sessions and networking sessions.
    - Fresh ideas, real insights, in-depth discussions.
    - Meet established and emerging industry leaders.

The Pharma Market Research Conference will be held February 1-2, 2010 at the Sheraton Parsippany Hotel, New Jersey. For more information, or to register, click here (

You can also call (+1)212-228-7974 or mail to:

    Ms. Sunita
    7557 Rambler road,
    Suite 727, Dallas, TX 75231
    Tel: +1-888-989-8004

SOURCE MarketsandMarkets