NEWARK, N.J., Aug. 10, 2021 /PRNewswire/ -- New limited-edition SKITTLES® Shriekers are hitting shelves nationwide, shocking taste buds around the country with a frightfully sour flavor. Hidden inside each pack of Shriekers are super-sour SKITTLES that appear to look like the rest yet bring an unpredictable punch of sour flavor to make even the most fearless candy fan quite literally shriek. Just in time for Halloween, SKITTLES Shriekers pair eerily well with the screams of horror film binges and haunted house visits, making it the perfect creepy candy for spooky season.
"SKITTLES is always looking for new ways to surprise fans with unexpected flavor experiences," said Tanya Berman, Mars Wrigley Seasonal Marketing Lead. "This year we focused on putting a new spin on a spooky treat, bringing better moments and more smiles to people as they gear up for the upcoming Halloween season."
SKITTLES Shriekers include five frightening flavors in each pack, including Citrus Scream, Ghoulish Green Apple, Rattled Raspberry, Shocking Lime and Spine-Tingling Tangerine. SKITTLES Shriekers are available now in retailers nationwide and come in 1.8 oz single packs, 3.6 oz Share Size and 10 oz Medium Funsize Laydown Bags.
As the world's largest candy-maker and the authority on Halloween, Mars Wrigley is making sure this will be the best season ever, providing the treats consumers know and love for Halloween parties, trick-or-treating, baking, decorating, shrieking and more!
For more information, and for details on how fans might be able to get their hands on special spooky packs, follow @SKITTLES on Twitter, Instagram and Facebook to stay up-to-date on all the latest brand news.
ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating, and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M'S®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.
For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
SOURCE Mars Wrigley