MARTINI® Names David & Goliath U.S. Agency of Record

Jun 01, 2010, 11:27 ET from Bacardi U.S.A., Inc.

MIAMI, June 1 /PRNewswire/ -- MARTINI®, one of the most iconic brands in the world and the leading name in Italian winemaking, today announced it has selected independent creative agency David & Goliath as agency of record for the United States.  

In its new role, David & Goliath will handle strategy and creative, ranging from TV, digital, print and outdoor, for MARTINI Asti – the number-one sparkling wine brand in the United States.

MARTINI Asti is crafted from 100 percent handpicked Moscato Bianco grapes, grown in Northern Italy, and is ranked D.O.C.G (denomination of controlled and guaranteed origin), the highest classification granted to Italian wines.

About MARTINI

One of the most iconic brands in the world, MARTINI is the leading name in Italian winemaking and a purveyor of the highest quality wines, with MARTINI Asti the number one-selling imported sparkling wine in the United States and MARTINI Vermouth, the number one-selling vermouth brand in United States, and the world. Since its founding in 1863, MARTINI has fostered a pioneering spirit to develop unique products that represent the very best in Italian quality and style.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the import, sales and marketing arm of one of the world's leading wine and spirits producers. Bacardi U.S.A. boasts a brand portfolio of some of the most recognized and top-selling spirits in the United States including: BACARDI®  rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the top-selling premium tequila worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

ENJOY Responsibly. ® ©2010 MARTINI & ROSSI, MARTINI AND THE BALL AND BAR LOGO ARE REGISTERED TRADEMARKS.  IMPORTED BY MARTINI & ROSSI WINE COMPANY, CORAL GABLES, FL. ITALIAN VERMOUTH.

SOURCE Bacardi U.S.A., Inc.



RELATED LINKS

http://www.bacardilimited.com